Hasbro Expands Product Portfolio, Unveils 'Learn with Peppa'

Hasbro has unveiled the first publishing lineup from “Learn with Peppa” – a new worldwide brand extension that builds on Peppa Pig’s alignment with learning. With help from early years specialists, the “Learn with Peppa” program’s learning framework includes seven categories that cover a broad mix of topics to help little ones understand the world around them: My Body, Creativity, Math, English, Emotions, Our World, and Community.

The first Ladybird publishing launch will be available for families in the U.K. and many territories around the world starting this month, with additional books released throughout the year, offering more than 80 preschool titles across printed books and eBooks, along with physical and digital audiobooks. Through Ladybird’s initial product launch, young learners can enjoy phonics books in five levels, followed by novelty, board, and activity books covering a range of early learning concepts. 

To support the brand extension, Hasbro has launched a dedicated “Learn with Peppa” website where consumers can find out more about the extension and help support children's learning journeys. Following the publishing rollouts, a series of new interactive content is expected to drop on YouTube as well. 

To further help preschoolers on their learning journey, Hasbro will launch an in-house developed learning app that will complement the series offered by Ladybird so children can enjoy them together and independently. For ages 3-5 and their grownups, the premium, subscription-based app will be focused on three main learning domains: Literacy, Math, and Science. The app aims to help preschoolers embrace learning through exploration, creativity, humor, and play, with activities that adapt to a child's experience and development. 

Michael Kelly, VP, Global Publishing, Hasbro said, “The beloved Peppa Pig brand is perfectly positioned to help deliver learning experiences that kids love and parents trust. Sparking from the in-home learning boom, ‘Learn with Peppa’ is a long-term, global brand extension that we expect to be an incremental growth driver. Although publishing forms the cornerstone of the program, Hasbro’s long-term ambition is to fully activate our Blueprint 2.0 strategy by creating exciting new branded products and experiences centered around the importance of learning – and with the special help from everyone’s favorite preschool character, Peppa Pig. We’re excited to see what the future has in store for ‘Learn with Peppa.’” 

For families across North America and Europe, publishers Scholastic U.S., Penguin Random House Espana, Hachette Livre, Gyldendal, Otava, Tukan, Alvilda, and Media Service Zawada will be the first to debut their “Learn with Peppa” publishing programs throughout 2023. More details will be announced in the coming months.