Hello Kitty make-up collection with ColourPop

Cosmetics brand ColourPop has joined hands up with Sanrio for its makeup collection, featuring Hello Kitty-inspired cosmetics. Sanrio has partnered with the make-up firm for a limited edition range that features four cream eye-shadows, two satin lipsticks, three lip-glosses, a blusher, highlighter and metallic liquid lipstick. The ColourPop x Hello Kitty collection will be available from November 1st, with prices ranging from $5 to $42. Sanrio has already inked deals for clothing, shoe collaborations, Hello Kitty wine and Hello Kitty-themed café.Commenting on the announcement, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. said, "ColourPop's nontraditional approach is aligned with Sanrio's philosophy of bringing unique products and experiences to our fans." Commenting on the announcement, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. said, "ColourPop's nontraditional approach is aligned with Sanrio's philosophy of bringing unique products and experiences to our fans." "Our collaboration brings together an exclusive collection of cosmetics that offers a wide range of on-trend colors inspired by Hello Kitty's supercute world. Blending quality and accessibility, the ColourPop x Hello Kitty collaboration will delight both our avid fan bases and beauty enthusiasts alike." "Since ColourPop launched in 2014, we use our collaboration program to provide different perspectives on beauty, and Hello Kitty is the ultimate icon to do just that," ColourPop president and founder, Laura Nelson added. "The collection's eye, cheek and lip products blend our love for color, trend and accessibility. We couldn't be more thrilled to offer fans a pout, flush and flutter, launching just in time for Hello Kitty's birthday on November 1st."