In a move that converges sports and entertainment seamlessly, the Indian Street Premier League (ISPL), India's trailblazing tennis ball T10 cricket tournament within a stadium, has officially partnered with Mirchi and Gaana, cementing their role as the league's Official Entertainment Partner.
The collaboration with Mirchi and Gaana stands as a significant milestone for ISPL, poised to elevate the entertainment quotient of the tournament by infusing the exhilaration of cricket with exclusive entertainment experiences crafted jointly by Mirchi and Gaana.
Ashish Shelar, Core Committee Member of ISPL, underscores the alignment of this partnership with ISPL's vision of reshaping cricket experiences for both players and viewers. The collaboration is anticipated to enhance the overall enjoyment for fans, introducing an exciting blend of sports and entertainment.
Amol Kale, another Core Committee Member, sees the partnership not only as an augmentation of entertainment for the tournament but also as a catalyst for forging additional brand collaborations in the future.
Suraj Samat, ISPL Commissioner, acknowledges the innovative entertainment approach brought by Mirchi and Gaana, expressing confidence that it will add an extra layer of excitement to the T10 cricket format, delivering an unforgettable experience for fans.
Yatish Mehrishi, CEO of ENIL, Mirchi, emphasizes the focus on audience engagement and the seamless fusion of sports and entertainment in this collaboration. The fast-paced T10 cricket format of ISPL aligns perfectly with Mirchi's commitment to delivering immersive entertainment experiences.
The inaugural edition of ISPL is set to feature a compelling lineup of matches with six competitive teams—Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir). The tournament, scheduled from 6th March to 15th March 2024 in Mumbai, promises an electrifying fusion of cricket and entertainment.
Adding to the excitement, ISPL has opened bids for co-ownership across its six teams, starting at Rs 10 Lakhs, inviting potential stakeholders to become part of this innovative venture in Indian cricket.