Jack Daniel's rolls out Indian Chieftain motorcycle

The whiskey giant Jack Daniels has announced a partnership with American motorcycles brand Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle. The new custom-inspired Cheftain marks two years of collaboration between these iconic American trailblazers. The two firms have collaborated, with 100 of the unique vehicles available worldwide at an MSRP of $34,999. The individually numbered wheeled machines offer an array of custom details, highlighted by a unique white and black crystal paint job with charcoal coloured accents inspired by Jack Daniel's charcoal-mellowing process. A bevy of Jack Daniel's "Old No. 7" logos and custom badging are amalgamated throughout the bike, including logoed billet driver and passenger floorboards, leather tank pouch, aluminium tank console with motorcycle number, and unique cam, primary and air intake covers. The bike also boasts a pure silver Jack Daniel's horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle. The bike also carries an inscription of Jack Daniel's mantra - Bottles and Throttles Don't Mix, thus reminding riders not to drink and drive. In words of Dave Stang, director of events and sponsorships for Jack Daniels, "The response to last year's collaboration was nothing short of spectacular, and we're extremely proud to carry this partnership forward in 2017 to further reinforce our 'Bottles and Throttles Don't Mix' campaign." "Both Jack Daniel's and Indian Motorcycle were born from a singular vision, powered by a relentless sense of ambition to bring a dream to life, and that's ultimately what this Limited Edition Jack Daniel's Indian Chieftain represents," Stand added.