Jaipur Rugs and Kunaal Kyhaan Seolekar Unveils "Jaanwar" Collection

Jaipur Rugs, a prominent manufacturer of handmade designer rugs, presents its latest collection, "Jaanwar," in collaboration with designer Kunaal Kyhaan Seolekar. Departing from traditional rectangular forms, this collection celebrates the rich heritage of ancient Indian culture, tribal communities, and wildlife. Named 'Jaanwar,' meaning 'creature' in Hindi, it offers a vibrant depiction of mythical tigers, snakes, and more, portrayed in contemporary graphic colors and strokes.

Inspired by tribal art, particularly Central India's Gond Art, these rugs weave intricate patterns that tell stories and incorporate illusions and movement. The palette showcases deep blues, fiery reds, lush greens, and radiant yellows, capturing the tropical landscapes inhabited by these wild creatures.

Breathing life into mythical tigers and snakes, each design boasts contemporary graphic flair. Semi-precious stone embellishments and yarn fringes add a talismanic quality to each carpet. Shapes inspired by lingams, along with motifs of evil eyes and organic lines, create an ensemble that radiates protection and liveliness.

Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes. These rugs transport you to an unknown era, evoking an air of exoticism that captivates the senses. Each rug stands as a piece of art, showcasing the fusion of creativity and craftsmanship.

"I believe the Jaanwar Collection embodies not just rugs but stories, tales of untamed beauty and ancient cultures woven into every thread. It's a celebration of the vibrant spirit of India's wildlife and tribal heritage, intricately crafted to captivate hearts and homes alike," said Yogesh Chaudhary, Director, Jaipur Rugs.

Photographed in Pushkar, Rajasthan, the campaign features indigenous tribes like the Sahariyas and Bhil communities, adding an authentic touch to the collection's exotic imagery.