Jaypore and Krishna Mehta Reveal Exclusive Collection Blending Tradition with Modernity

Jaypore, renowned for its curation of handmade and artisanal products, and part of Aditya Birla Fashion and Retail Ltd., has partnered with acclaimed designer Krishna Mehta to launch a new collection that celebrates India's rich cultural heritage with a contemporary twist. The exclusive collection was unveiled at Jaypore’s Phoenix Palladium store, marking an evening that blended craft with culture.

The launch event transformed into more than just a fashion showcase; it became an immersive experience of India’s cultural history. The evening was graced by the presence of a special guest of honor, the iconic folk-pop singer and actress Ila Arun, whose attendance added a touch of gravitas to the occasion. Actress and model Suchitra Pillai hosted the event, guiding the audience through the narrative of the collection while exploring its deeper cultural significance.

Adding a unique touch to the evening, master artisan Kundan Singh Bisht performed a live demonstration of hand-block printing. His skilled craftsmanship turned raw fabric into intricate designs, reflecting the meticulous detail that defines the collection. The live demonstration offered guests an intimate view of the artisanal process, enhancing their appreciation for the collection’s authentic, handcrafted essence.

Radhika Chhabra, Creative Head, Jaypore expressed, “At Jaypore, we have always believed in the power of storytelling through crafts. This collection with Krishna Mehta is a true reflection of our mission to bring India’s rich artisanal legacy to the forefront. It is not just fashion; it is a statement of pride in our roots and a celebration of the incredible skill and artistry that define our culture.”

Krishna Mehta, designer added, “This collection is a tribute to India’s incredible textile heritage. I have always been fascinated by the Indian textiles, crafts, and techniques that our artisans employ. With Jaypore, I found a partner who shares my vision of blending tradition with modernity, creating a collection that is timeless yet relevant for today’s fashion-conscious consumers.”

The women’s collection features elegant kurtas, pants, and dupattas, designed to embody effortless grace. The range utilizes a palette of earthy tones, vibrant accents, and contemporary motifs that pay homage to India’s textile heritage. Luxurious fabrics like Chanderi silk are combined with intricate block prints and hand embroidery, offering a modern interpretation of traditional craftsmanship. Each piece is crafted to provide a unique, versatile option that transitions seamlessly from day to evening wear while honoring Indian artisanal traditions.

This collaboration highlights Jaypore’s commitment to preserving and promoting traditional crafts and Krishna Mehta’s distinctive approach to reimagining classic Indian textiles. The collection serves as a testament to the skilled artisans whose age-old techniques continue to inspire contemporary fashion. Through this partnership, Jaypore and Krishna Mehta have created a collection that not only celebrates India’s cultural roots but also appeals to today’s discerning fashion enthusiasts.