J!NX appoints Mix Licensing Group to grow toy portfolio

J!NX Inc prioritizes its toy division and joins forces with Mix Licensing Group to form new toy partnerships and grow a robust licensing portfolio.

Best known for its gamer and geek culture cross-category programs as well as its e-commerce platforms, J!NX makes a move into the mainstream after growing requests from mass-market retailers to bring them more brands in the toy category. J!NX will be focusing on global toy programs across collectibles, plush, vinyl figures, action figures, hangers, foam toys, blind bags, and more.

Zac Scuffham, Director of Licensing and Business Development at J!NX, said, “We’re at an exciting juncture in the J!NX story, and we’re pleased to partner with Mix Licensing Group who shares our enthusiasm for great brands and iconic licensed products. I look forward to working with Mix to bring exciting new toy programs to life with some of the best partners in the industry.”

Mix Licensing Group (Mix) specializes in representing best-in-class licensees in order to build licensing partnerships with the best-loved brands and properties across entertainment, pop culture, gaming, digital, corporate, and more.

Melissa Moskowitz, Managing Director of Mix, stated, “It is a privilege to work with a company that is dedicated to creating products through the eyes of a fan. J!NX is in an amazing position where retailers are asking for more, and we’re thrilled to be a part of helping them expand their footprint and forge new meaningful partnerships.”