Johnson’s Baby Launches New Campaign 'Irresistible Cheeks' Featuring Anil and Sonam Kapoor

Johnson’s Baby, a leader in baby skincare, has unveiled its latest television campaign titled ‘Irresistible Cheeks’ as part of the broader initiative 'Protection Pehle Din Se.' The campaign features Bollywood’s beloved father-daughter duo, Anil and Sonam Kapoor, emphasizing Johnson’s commitment to protecting delicate skin from day one with its iconic moisturizing cream, formulated with purposeful ingredients and endorsed by doctors.

Conceptualized by DDB and produced by Flirting Vision, the new film portrays a playful face-off between Anil Kapoor, who takes on the role of a caring grandfather, and a baby. Presented from the baby’s perspective, the film captures Anil playfully pulling the baby’s soft cheeks, leading to humorous exchanges as the baby resists and pretends to be upset each time.

Sonam Kapoor makes an appearance in the film, revealing the secret behind the baby’s smooth and soft skin: Johnson’s baby cream. Infused with chamomile extracts and naturally derived glycerin, the cream provides lasting protection against dryness from day one.

Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing said, “Johnson’s Baby has partnered with parents to provide the best for babies. A newborn's skin is 30%1 thinner compared to adults and loses moisture faster. As a brand that has a deep understanding of baby skin science, our latest campaign 'Protection Pehle Din Se'* highlights the importance of moisturizing a baby’s delicate skin from Day 1 and the superiority of our products in protecting baby’s skin against dryness to retain its softness.  Then, how can you not pull those irresistible cheeks.”

“Having directed many Johnson’s Baby campaigns, shooting with a baby in front of a camera is always full of surprises. One never knows when we get the right shot, but I have no issues in becoming a friend or a clown to bring the best expressions from the baby! And the magic happens, like always,” shared Benny Mallik, Director at Flirting Vision.

The new television commercial is set to air nationwide across various channels in nine languages, as well as on digital platforms and multimedia channels.