Kingfisher Unveils an Online Merchandise Store 'KF.LIFE'

Kingfisher, one of India's renowned brands, has launched an online merchandise store, KF.LIFE. This partnership with Bengaluru-based The Fantam brings exclusive Kingfisher merchandise to fans across the country, offering a wide range of stylish bar accessories, captivating board games, beautiful wall décor signage, and trendy apparel.

Acknowledging the evolving aspirations of the youth and their increased disposable income, modern Indians seek exploration and experimentation, aspiring to improve their lives. Kingfisher recognizes this trend and aims to tap into the desire for exploration and experimentation by providing a corresponding lifestyle that cultivates brand loyalty.

"Kingfisher holds a significant position as one of India's most iconic brands, and we are launching an exclusive store for our fans. They can purchase Kingfisher-branded merchandise from KF.LIFE, a collection designed with the exploratory mindset of our contemporary audience in mind. Our collaboration with The Fantam allows us to offer desirable and high-quality products that stay true to the iconic nature of Kingfisher," stated Vikram Bahl, Chief Marketing Officer.

"Fantam Brands is honored to be associated with such an iconic brand like Kingfisher. We have long been fans of Kingfisher ourselves, and our aim is to enable consumers to experience the brand in unique and different ways through KF.LIFE!" expressed Tapan Bansal, Naren Nikam, and Vipul Mathur, Co-Founders of Fantam Brands Pvt Ltd.

The online merchandise store provides fans with an exclusive avenue to connect with the brand, allowing them to proudly display their love for Kingfisher. From trendy apparel to captivating board games and stylish bar accessories, each item has been meticulously designed in-house to cater to the vibrant lifestyle of young Indians.

The Kingfisher-branded merchandise will be available at KF.LIFE, with integration into various marketplaces currently underway.