La Pink Appoints Parineeti Chopra as Brand Ambassador to Inspire Mindful Beauty Choices

La Pink, India’s pioneering beauty brand with 100 percent microplastic-free formulations, has announced the onboarding of renowned actress Parineeti Chopra as its first-ever brand face. The partnership represents a significant step for the brand, known for its innovative, natural products, as it continues to redefine clean beauty standards and inspire confidence among women across India.

Since its debut in 2023 with 17 products, La Pink has expanded its portfolio to more than 60 products, focusing on customer feedback to continuously improve both formulations and packaging. The brand’s customer-centric approach has played a key role in its success, and now, with the addition of Parineeti Chopra as a partner, La Pink aims to further its mission of bringing revolutionary beauty products to the Indian mass market.

“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients,” said Nitin Jain, Founder and Director, La Pink.

Parineeti Chopra, Brand Ambassador expressed, "When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink's products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be-unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet."

La Pink’s commitment to clean, microplastic-free beauty is in line with growing consumer demand for products that are both effective and environmentally responsible. With the addition of Parineeti Chopra as brand ambassador, La Pink is poised to reach even more consumers, promoting conscious beauty and a healthier future for both individuals and the planet.