Ganni, a Danish fashion label, has collaborated with Levi’s to launch a collection of denim jeans, jackets, dresses, and tops. Each item is made using cottonized hemp to celebrate responsible fashion, sustainability, and design innovation that the two have focused on in their partnership.
Karyn Hillman, Chief Product Officer, Levi's, said, “We're huge fans of Ganni's work, and this collaboration was an opportunity to inject their signature and effortless femininity into Levi’s iconic denim, using next level sustainable materials with cottonized hemp. We both share a passion for authenticity, originality, and sustainability. Ultimately, we set out to inspire authentic self-expression, creating unique and easy pieces that people fall in love with and wear again and again and again.”
The new 14-piece collection includes limited-edition Ganni prints, denim dresses with Peter Pan collars, and ‘70s-inspired shapes.
Ditte Reffstrup, Creative Director, Ganni, stated, “Working with Levi’s has been so much fun. From the moment we met, there was instant chemistry, and we really felt aligned on our visions from the very beginning. The collection is all about timeless pieces that you want to wear over and over again. It’s classic denim with a few playful details that just get even better with time. We hope people will wear them forever.”