The Levy Group has officially entered into agreements with the renowned U.K. heritage menswear brand, Ben Sherman, and the prominent American active and outdoor company, Dakine, under a deal sealed with their parent company, Marquee Brands.
The forthcoming Ben Sherman collection will primarily concentrate on golf apparel, presenting a range of technical performance styles tailored for men. Golf enthusiasts can anticipate a diverse selection, encompassing polos, T-shirts, windbreakers, quarter-zip performance fleeces, vests, pants, and shorts that seamlessly fuse the classic Ben Sherman style with performance-enhancing features.
Tim Reid, the Executive Vice President of Fashion and Lifestyle at Marquee Brands said, "We are delighted to collaborate with The Levy Group for our forthcoming sports vertical within Ben Sherman and to expand our extensive product offerings. Their impeccable reputation and steadfast commitment to quality align perfectly with the brand's expanding vision. We are eager to explore more technical and functional styles, delivering apparel that encapsulates the essence of Ben Sherman while meeting the requirements of active individuals. Together, we will craft innovative collections that elevate performance and style in the realm of sports apparel."
The partnership between Dakine and The Levy Group will introduce a comprehensive range of apparel products catering to men, women, and children. This collection will encompass performance apparel, technical ski and snow lifestyle attire, active and outdoor apparel, base layer pieces, and swimwear, catering to a broad spectrum of ages.
Michael Fernandez, Group President and Chief Marketing Officer at The Levy Group said, "We are pleased to expand our existing collaboration with Marquee Brands. Partnering with two iconic brands in Ben Sherman and Dakine will enable us to extend our current active and action sports footprint to our customers, continuing to deliver innovation and excitement to the market."
Both the upcoming collections from Ben Sherman and Dakine are slated for a 2024 launch.