Loteria Extends Licensing Program into Hair & Beauty with Suavecito Collaboration

Loteria, the beloved and iconic 100+-year-old Mexican card game brand, continues to grow its hot licensing program with a new collection of hair and beauty products in partnership with a popular brand, Suavecito.  Brokered by licensing agency, Pacific Swell Brands, this timely collaboration comes at a moment when cultural authenticity, diversity, and celebration of cultures is as important as ever. 

Loteria, an important and popular cultural export from Mexico, has become a coveted property in fashion and pop culture throughout the world for its vibrant card characters, patterns, and deep emotional connection to the Hispanic market as evidenced by its successful collaboration with Forever21 earlier this year among others. 

Suavecito, the maker of the enormously popular hair pomade, has become known for its highly coveted and well-executed collaborations with iconic properties like Back to the Future, Felix the Cat, WWE, and more.  With the new collaboration with Loteria, Suavecito celebrates Mexican culture and beautifully executes Loteria branding and art assets on a curated collection that includes hair pomade, eyeshadow palette, lipsticks, barber capes, and t-shirts. 

Luis Landin, CEO of Don Clemente, Inc, said, “We are very pleased with the execution and attention to detail of this collaboration. Suavecito is exemplary of the quality of licensing partners that we’ve always wanted to work with to extend our brand into the hair and beauty category, which is a completely new and exciting category for us.”

Tony Adame of Suavecito stated, “As a brand based in Santa Ana, CA with strong ties to the Hispanic community, we are delighted about our collaboration with Loteria. We grew up playing Loteria® and love its deep connection to the Hispanic community so we couldn’t be happier to bring this collaboration to life and make these products available to our domestic and international customers. This is one that our madres and padres, and tias and tios can relate to and be most proud of.”

The new Loteria x Suavecito collection is now available on suavecito's website and at Tilly’s, beauty supply stores, barbershops, and other retailers throughout the US and Mexico.