Mackly Launches Exciting 'PAW Patrol' Kids' Wear Collection in Collaboration with Viacom18

Mackly, a leading brand in children's clothing, achieves another significant milestone by unveiling an appealing 'PAW Patrol' collection of kids' apparel. This exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of a major Indian media conglomerate, underscores Mackly's dedication to offering a unique blend of comfort and style, taking into account children's daily routines and fostering their personal growth.

In this groundbreaking initiative, Mackly introduces not only innerwear but also an extensive range of children's clothing that promises to redefine children's dressing experiences. By incorporating the beloved PAW Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favorite animated heroes.

Sharmila Srikumar, Founder of Mackly said, "We are thrilled to introduce a wide range of children's wear in collaboration with PAW Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with PAW Patrol is not just about clothing; it's about nurturing a unique and fun approach to children's well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices."

Sachin Puntambekar, Business Head of Consumer Products at Viacom18 added, "We, at Viacom18 Consumer Products, are committed to engaging with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise."

Through this dynamic collection, children can embrace the heroic qualities of their beloved PAW Patrol characters, promoting their creativity and problem-solving skills. This integration of play into their daily clothing choices adds an extra dimension to their growth journey, reinforcing the idea that learning and development can be both enjoyable and fashionable. Each piece in the PAW Patrol collection is thoughtfully designed to align seamlessly with children's growth and development. The fabrics used are not only soft and comfortable but also durable, allowing kids to explore, play, and learn with confidence. The designs are vibrant and age-appropriate, fostering a sense of fun and positivity in children's daily routines.

As Mackly leads the way in India with this innovative collaboration, parents can now explore a comprehensive range of unisex children's clothing that combines the mighty style, comfort, and magic of PAW Patrol on their website. It's the perfect collection for theme parties, birthday celebrations, and everyday adventures for kids. #PAWMightyCollection #wearandwatch #KidsFashion #MacklyXPawPatrol