Mattel Launches First Fashion Doll Collection Made from Recycled Ocean-Bound Plastic

Mattel introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic. The launch is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

Richard Dickson, President and Chief Operating Officer, Mattel, said, “This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus. At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”

‘Barbie Loves the Ocean’ collection includes three dolls whose bodies are made from 90% recycled ocean-bound plastic parts and an accompanying Beach Shack playset and accessories, made from over 90% recycled plastic. Mattel’s high manufacturing standards ensure that this line delivers the same quality of play that parents have come to expect from Barbie.

Launching in partnership with BBH LA, the ‘The Future of Pink is Green’ new brand campaign will leverage the brand’s iconic association of pink, alongside the iconic association of green with protecting the planet, to communicate our next step toward a greener future, and to educate kids on the importance of sustainability in an easily digestible way for fans of all ages.

Barbie is teaming up with 4ocean, a purpose-driven business on a mission to end the ocean plastic crisis, to launch a limited-edition 4ocean x Barbie bracelet in signature pink made with post-consumer recycled materials and hand-assembled by artisans in Bali.

Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel, added, “Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them. Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive. We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.”