Barbie X Stevie Nicks Bring the Bella Donna Era to Life with a New Collector Doll
Following the success of the first Stevie Nicks Barbie collaboration, this new collector edition continues Barbie’s legacy of honoring influential women in music.
Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Paper Boat’s Kiddopia Welcomes Barbie, Expanding Edutainment for Kids
By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.
HMD Global Launches Barbie-Inspired "Dumbphone" Amid Digital Detox Trend
The company has set ambitious sales targets for the UK market, aiming to sell 400,000 units of the device this year.
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Barbie Partners with Reebok for New Collection Inspired by the Dream Gap Project
The Reebok x Barbie collection will be available worldwide starting September 20 through Reebok.com and select retailers.
Krispy Kreme Launches Barbie-Inspired Doughnuts for 65th Anniversary Celebration
For a limited time, fans can indulge in the exclusive Barbie x Krispy Kreme Collection, available at participating Krispy Kreme locations.
ALDO X Barbie Unveils The Dream House Collection
This limited-edition lineup is inspired by the iconic '90s Barbie DreamHouse.'
Levi's Collabs with Barbie Ferreira for a Unique Capsule Collection Blending Artistic Expression and Fashion
This enduring partnership has given rise to a distinctive capsule collection, featuring a recurring bunny doodle hand-drawn by artist Ben Evans, Barbie's close friend and collaborator.
Barbie x ALDO Collection: Embrace the Dolled-Up Dreams with Y2K Flair
This 19-piece capsule collection offers footwear, handbags, and accessories straight out of the early aughts, allowing you to embody any Barbie and have all the closet staples you wished were human-sized.
Zara Unveils Barbie-Themed Capsule Collection Inspired by Greta Gerwig's Film
The Barbie-themed collection is now available for shopping in-store and online at zara.com.
Chi, Barbie Tie Up to Launch Hair Styling Tools Line
The Chi x Barbie Collection celebrates Malibu Barbie?s 50th-anniversary milestone.
Mattel Launches First Fashion Doll Collection Made from Recycled Ocean-Bound Plastic
The launch is in line with Mattel?s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
Barbie Unveils Clothing Line with Zara
The new collection will include an eight-piece female activewear collection of a hoodie, jogging trousers, a long-sleeve top, t-shirts, shorts, and swimwear.
Barbie, Forever 21 collaborate for new fashion collection
The new collection boasts 10 pieces, including shirts and tank tops in Barbie?s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items.
Kidz Bop ties up with Barbie for holiday video series
Barbie has announced a partnership with Kidz Bop for holiday video series. With this collaboration, Barbie becomes the first artist to appear on a Kidz Bop track.The five-video series will be featur...
BARBIE PUTS MALIBU DREAM HOUSE ON AIRBNB
Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...
Barbie launches all-new collectible dolls inspired by Colours of India
Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...
FlyFrogKids to roll out Barbie furniture
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Mattel launches new Barbie doll
Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....
Mattel's Fisher-Price? BeatBo wins Toy of the Year Award
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
Usha launches India's first Barbie sewing machine
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing mach...
Mattel and Tongal team for 70th anniversary of Thomas and Friends
Mattel has?joined forces?with?Tongal - the creative content platform, to celebrate 70th?anniversary of its popular brand Thomas and Friends. As a part of this?collaboration, Tongal will ...