Mattel Creations Unveils Digital Collectibles Marketplace
Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023.
Mattel Renews Licensing Agreement with The Pok?mon Company International
Through the agreement, Mattel will continue to produce its popular Pok?mon toys and building sets under its MEGA property.
Mattel Reveals SpaceX Partnership, SDCC Exclusives
Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel?s collaboration and direct-to-consumer platform.?
Mattel's Master of the Universe is Debut Brand on Cryptoys NFT Platform
The upcoming launch, timed to the Masters of the Universe 40th anniversary this fall, will bring digital toys into a collectible, interactive world through the Cryptoys platform.
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Mattel Launches First Fashion Doll Collection Made from Recycled Ocean-Bound Plastic
The launch is in line with Mattel?s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
Mattel Launches 'Mattel Playroom' Digital Resource for Parents, Caregivers
New online hub also offers play-from-home information and tips for parents and caregivers.
Barbie, Forever 21 collaborate for new fashion collection
The new collection boasts 10 pieces, including shirts and tank tops in Barbie?s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items.
Scopely brings 'Scrabble Go' mobile game with Hasbro, Mattel
?Scrabble???GO??is now available for pre-registration on Google Play. It will be introduced worldwide on Android and iOS later this year.
American Girl Rings in the New Year With Debut of 2020 Girl of the Year
American Girl Reveals Joss Kendrick and Teams Up with Olympic Hopeful Surfer Caroline Marks to Introduce Her to Fans.
Netflix, Mattel collaborates on second 'He-Man' show
Netflix and Mattel will be working on a CG-animated series for kids called ?He-Man and the Master of the Universe?.
BARBIE DREAM GAP PROJECT TEAMS WITH GOFUNDME FOR ANNIVERSARY
Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...
Adlabs Imagica inks pact with Mattel Toys
With festive season already knocking the doors, Mumbai-based theme park Adlabs Imagica has inked pact with Mattel Toys for the latter's sub-brand Hot Wheels.Under this exclusive partnership, the cou...
Mattel launches 'Doctor Who' Barbie
Monetize on the fandom of the thirteenth Doctor of the science-fiction "Doctor Who," BBC Studios and Mattel have teamed up to launch a special edition doll in celebration of new series.A Barbie cele...
Mattel ropes in ex-Turner Lisa Weger as European head of consumer products
Mattel has roped in ex Turner Lisa Weger to head the consumer products for Europe in a UK-based position.Weger comes in with a wealth of leadership experience in the consumer products business. Over...
Hot Wheels launches special edition cars on 50th anniversary
On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...
Genius Brands signs Mattel's Fisher-Price as master toy licensee for Rainbow Rangers
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel appoints ex-Google President as the new CEO
Mattel has appointed Margaret Georgiadis ? the ex-president of Americas at Google as the company?s chief executive officer, with effect?from Feb. 8.Georgiadis will succeed Christopher A. Sincla...
Mattel Launches 'Thomas' Learning App
Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...
FlyFrogKids to roll out Barbie furniture
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Mattel appointed as master toy licensee for Alvin and the Chipmunks
Global toy manufacturer Mattel has been appointed by Bagdasarian Productions to serve as the master toy licensee for the CG-animated TV series ?ALVINNN!!! and the Chipmunks.?under the agreement,...
Mattel launches new Barbie doll
Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....
Mattel's Fisher-Price? BeatBo wins Toy of the Year Award
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
DC & WB with Mattel launch Girls' Superhero Brand
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Gir...