Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023.
The upcoming launch, timed to the Masters of the Universe 40th anniversary this fall, will bring digital toys into a collectible, interactive world through the Cryptoys platform.
The launch is in line with Mattel?s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
The new collection boasts 10 pieces, including shirts and tank tops in Barbie?s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items.
Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...
With festive season already knocking the doors, Mumbai-based theme park Adlabs Imagica has inked pact with Mattel Toys for the latter's sub-brand Hot Wheels.Under this exclusive partnership, the cou...
Monetize on the fandom of the thirteenth Doctor of the science-fiction "Doctor Who," BBC Studios and Mattel have teamed up to launch a special edition doll in celebration of new series.A Barbie cele...
Mattel has roped in ex Turner Lisa Weger to head the consumer products for Europe in a UK-based position.Weger comes in with a wealth of leadership experience in the consumer products business. Over...
On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel has appointed Margaret Georgiadis ? the ex-president of Americas at Google as the company?s chief executive officer, with effect?from Feb. 8.Georgiadis will succeed Christopher A. Sincla...
Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children?s entertainment and learning app inspired by Mattel's popular pre...
Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...
Global toy manufacturer Mattel has been appointed by Bagdasarian Productions to serve as the master toy licensee for the CG-animated TV series ?ALVINNN!!! and the Chipmunks.?under the agreement,...
Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...