Mattel Launches 'Mattel Playroom' Digital Resource for Parents, Caregivers

Mattel, Inc. is launching Mattel Playroom, a new, free online resource which features activities and content from the company’s iconic portfolio of brands including American Girl, Barbie, Fisher-Price, Hot Wheels, Thomas & Friends and more, along with play-from-home information and tips, for parents and caregivers to encourage kids to #KeepPlaying.

In the coming weeks, the Mattel Playroom will be updated with additional content and experiences including designer tutorials, new ways to play with Mattel products and more.

Richard Dickson, President and COO, Mattel, said, “Our mission to inspire, entertain and develop children through play is more important than ever. We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognize the unique challenges that parents and caregivers are facing right now both working and playing from home and have designed the Mattel Playroom to be a valuable resource for them.”

The Mattel Playroom will be updated weekly. At launch, the resource gives parents and caregivers easy access to content from Mattel brands including printable coloring pages and activities, free and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps.

The new online hub will also feature learning-at-home tips in partnership with The Toy Association and insights from Mattel’s play experts.