Mattel Creations Unveils Digital Collectibles Marketplace

Mattel has launched its own digital collectibles (NFT) marketplace on Mattel Creations, the company’s collector and direct-to-consumer platform. Series 4 of the Hot Wheels NFT Garage will be the first offering of Mattel Digital Collectibles.

The Mattel Creations Digital Collectibles Marketplace is built on the Flow blockchain. Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023. 

Also coming in early 2023, customers who own Hot Wheels Garage NFTs on the WAX blockchain will be able to transfer their tokens to Flow in a 1-for-1 exchange. 

Developed by the same team behind Hot Wheels die-cast cars, Series 4 of the Hot Wheels NFT Garage is the latest way for fans to collect valuable and rare digital artwork from the iconic Mattel IP and features some of Hot Wheels’ most popular car designs in a digital format.

Series 4 artwork comprises 60 cars from McLaren, Chevrolet, Honda, Aston Martin, Oldsmobile, Pagani, and Cadillac, as well as many Hot Wheels originals. Each pack includes seven Hot Wheels NFTs: four basics, two epics, and one guaranteed rare car.  

Ron Friedman, VP, Mattel Future Lab said, “Mattel is pioneering the future of play, constantly deepening our connection with fans of all ages in both the physical and digital worlds. In launching our own marketplace, we’re able to translate iconic Mattel IP into digital art, engaging directly with our customers and providing a best-in-class user experience. This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.”