McDonald's appoints The Joester Loria Group as its Global Licensing Agency

McDonald’s Corporation, the world’s leading global foodservice retailer, has retained The Joester Loria Group to develop collaborations and collections of licensed products designed to appeal to brand lovers around the world.

McDonald’s long history of partnering with leading fashion brands and retailers goes back to the 1980s.  Last month, McDonald’s introduced its Golden Arches Unlimited online store offering a selection of fun, functional items, and seasonal products, to rave reviews and great sales.

Jen Landolt, Senior Director, Global Marketing at McDonald’s Corporation, said, “McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride. We look forward to collaborating with great brands to deliver a product that celebrates McDonald’s heritage and deep emotional connection with our customers.”

JLG will work closely with McDonald’s Global Marketing team to tap into the brand’s unique cache, popular characters, and iconic brand campaigns, with a focus on fashion, accessories, and collectibles for adults.

Look for episodic campaigns, pop up events, unexpected mash-ups, and a great product to launch in 2020.