Mi Arcus Partners with Peanuts Worldwide to Launch a Charming Kids' Collection

Mi Arcus, a renowned children's brand headquartered in Ludhiana and available through 40 offline retail stores across India, is thrilled to announce its collaboration with Peanuts Worldwide LLC, to introduce an enchanting addition to their range of children's clothing, accessories, and toys featuring the beloved Peanuts, the iconic comic strip created by Charles M. Schulz.

In conjunction with Peanuts, Mi Arcus has meticulously curated a comprehensive selection of baby apparel, encompassing baby casuals, suits, dresses, blankets, wraps, soft toys, bedding, and accessories, all capturing the timeless allure of Snoopy and the Peanuts gang—cherished characters in the world of cartoons. This new collection offers a diverse array of products designed for children up to 6 years old.

The Peanuts-inspired clothing collection by Mi Arcus is a harmonious blend of comfort, style, and nostalgia. Parents and children alike can eagerly anticipate a spectrum of clothing options, including t-shirts, sweatshirts, pajamas, dresses, and accessories, all adorned with iconic Peanuts characters. The designs are thoughtfully crafted to bring smiles to the faces of both youngsters and adults, celebrating the enduring charm of Charles M. Schulz's creations.

Mi Arcus, a brand already making waves in the industry due to the quality and premium nature of its products, has witnessed a remarkable tenfold growth since its inception, making this new addition not only a significant value proposition for its customers but also a strategic move to further elevate the brand's presence.

Gian Singh, Founder and CEO of Mi Arcus said, "We are thrilled to partner with the globally renowned Peanuts brand. The essence of freedom, humor, and happiness, which are at the very core of the brand, aligns perfectly with Mi Arcus. Our primary goal is to offer a stylish and comfortable range of products for babies. This collaboration with Peanuts on our third anniversary is the best gift we can offer to our valued customers."

Carla Neves, Senior Director of Territory Management at Peanuts Worldwide said, "Peanuts and its beloved characters have been a source of joy and inspiration for generations since their debut in 1950. Collaborating with partners like Mi Arcus, who bring the timeless charm of Snoopy and the gang to a range of high-quality, comfortable, and stylish clothing while also targeting the younger demographic, is a key aspect of our global strategy."

This new collection is priced between Rs 349 and Rs 5999 and will be available for purchase online on Mi Arcus' direct-to-consumer website, as well as on various e-commerce platforms such as Firstcry, Amazon, Myntra, Nykaa, and more. Additionally, the collection can be found at all 40 Mi Arcus retail outlets across the nation.

Mi Arcus is excited to announce that the entire range is now available at their first outlet in DLF Avenue Mall in Saket, New Delhi. This collection is designed for parents, grandparents, and caregivers, offering them a delightful range of outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their cherished friends.