Mia by Tanishq Continues Strategic Partnership with RCB Women's Cricket Team

Mia by Tanishq, a leading name in contemporary fine jewelry in India, has recently declared the continuation of its collaboration with the Royal Challengers Bangalore's (RCB) groundbreaking all women's cricket team for the upcoming T20 season in 2024. This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for women in cricket across the nation.

Building on the success of previous collaborations, including partnerships with Indian Olympic women athletes, Mia stands steadfast with the RCB women's team for another season. As the principal sponsor, Mia reinforces its commitment to supporting women athletes striving for excellence on the cricket field.

The renewed alliance between Mia by Tanishq and RCB's all-women's team represents a joint commitment to nurturing inclusivity, diversity, and empowerment within the sporting community. Mia takes pride in aligning its brand values with those of the RCB women's team, a group that epitomizes the essence of the modern Indian woman – confident, independent, trailblazing, and unwavering.

Shyamala Ramanan, Business Head at Mia by Tanishq said, “We are thrilled to continue our collaboration with RCB, one of the most beloved teams in the WPL. It brings us joy and pride to support this dynamic group of young women with an unyielding attitude. Their ambition, dreams, perseverance, and indomitable spirit reflect the very essence of the Mia woman. We recognize the star within each of these players and cheer on their sporting spirit.”

Rajesh Menon, VP and Head of RCB said, “We are pleased to extend our partnership with Mia by Tanishq into another season of WPL. RCB is a lifestyle brand that resonates with the ethos of Mia at the intersection of fashion into sports.”

As the RCB women's team gears up for another thrilling season, Mia by Tanishq invites fans to join in the celebration and lend their support to these women who continue to break barriers and make significant strides in the world of cricket.