Michael Kors Partners with TWICE's Dahyun for Spring 2024 Campaign

Michael Kors is delighted to unveil its latest campaign featuring Global Brand Ambassador Dahyun, a prominent member of the international group TWICE. Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.

In the campaign visuals and accompanying videos, Dahyun showcases outfits from the Spring 2024 MICHAEL Michael Kors collection. Known professionally as Kim Da-hyun, the musician has forged a strong bond with the brand, participating in both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during New York Fashion Week. She also starred in the Fall/Holiday 2023 MICHAEL Michael Kors campaign and recently attended the Fall/Winter 2024 Michael Kors Collection runway show this February.

“Dahyun is energetic, animated and has truly captured a global audience. From her incredible talent to her style, she’s the perfect representation of our brand,” said designer Michael Kors.  

For Spring 2024, Michael Kors presents a confident approach to dressing, emphasizing chic yet relaxed separates. The ready-to-wear collection exudes modern glamour, complemented by accessories that enhance its effortless yet impactful vibe. The spotlight shines on the Colby and Tribeca, two new shoulder bags characterized by their polished and versatile designs suitable for both day and night. The campaign debuted on March 1, 2024, with advertisements airing globally throughout the spring seasons. The imagery will be featured across digital platforms, social media channels, and traditional outdoor media placements.