Miffy and Just Peachy Launches Collaboration

Miffy and San Diego-based Just Peachy, an online clothing brand, have launched an exclusive Miffy collection for young adults. The line of apparel and accessories is available on the wesite for Miffy fans in the U.S. and Canada. 

Inspired by the classic character, Miffy, and available in a wide range of patterns and prints, the collection features T-shirts, a sweatshirt, and accessories including bags, a camera strap, and a mug. 

Marja Kerkhof, MD, Mercis bv, said, “This wonderfully curated collaboration between Just Peachy and Miffy enables Miffy to be shared with existing Miffy enthusiasts and new fans alike. We are excited about this partnership with Just Peachy and for Miffy to be embraced by young adults, who, as consumers, are on the pulse of the latest in fashion and pop culture.” 

April Herrera, CEO, Just Peachy said, “We at Just Peachy are huge fans of Miffy, so the chance to work with such an iconic character is a dream to us. We wanted to create memorable pieces that our customers would want to incorporate into their daily wardrobe. The excitement we’ve received over this collection has far exceeded our expectations, and we cannot wait to see how everyone styles their new Miffy pieces.” 

The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ Miffy and Friends brand. Mercis bv is exhibiting at Brand Licensing Europe 2022.