Actress Millie Bobby Brown, known for her multifaceted ventures beyond the screen, has joined forces with global fashion powerhouse Delta Galil USA to introduce the world to florence by mills fashion. Delta Galil USA, renowned for its ownership of fashion entities like Splendid, 7 For All Mankind, P.J. Salvage, and more, collaborates with Brown in a unique venture that challenges the conventional norms of the ready-to-wear market.
Expressing her vision for the brand, Brown, the Founder of florence by mills fashion, shared, “Always finding new ways to meet the needs of my generation through the expansion of florence by mills, I created florence by mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes. It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”
The debut collection is scheduled to launch online in the U.S. and U.K. in early February, promising a departure from the ordinary in ready-to-wear fashion. After the initial release, consumers can anticipate frequent drops every month. The inaugural collection will focus on loungewear and basics, featuring oversized crew sweatshirts, tanks, and short sets. A distinctive aspect of florence by mills fashion is its commitment to charitable causes, with a portion of proceeds earmarked for Brown’s preferred charities, including One Tree Planted, Joey’s Friends, and Girls Inc., reflecting a dedication to spreading love and changing lives.
Heather Mee, CMO of Delta Galil USA said, “Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower-impact fabrics that can feel comfortable wearing. We say we’re starting the ‘self-confidence revolution’ in the sector because that really is our goal. We’ve hand-selected each color, fabric, and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”
This collaborative endeavor, facilitated by Millie Bobby Brown’s global licensing partner, IMG, signifies a groundbreaking shift in the fashion landscape, presenting a fusion of creativity, inclusivity, and philanthropy that resonates with a diverse audience.