Monster Jam Announces Strategic Partnership with JCB as Official Heavy Equipment Partner
Monster Jam Announces Strategic Partnership with JCB as Official Heavy Equipment Partner

Monster Jam has recently revealed a significant multiyear collaboration with JCB, a renowned manufacturer of construction and agricultural equipment. This alliance solidifies JCB's position as the official heavy equipment partner of Monster Jam.

As a key highlight of this partnership, Monster Jam will introduce a new addition to its fleet – the JCB DIGatron truck. Developed in collaboration with JCB's engineering team and drawing inspiration from JCB's robust construction equipment, the DIGatron truck is set to be piloted by the reigning Monster Jam World Finals Racing champion, Tristan England. The debut performance of DIGatron is scheduled for the upcoming Monster Jam event in January at the Alamodome, San Antonio.

Juliette Feld Grossman, Chief Operating Officer of Feld Entertainment said, "The Monster Jam and JCB partnership brings together two long-standing, family businesses that are both committed to providing the highest value to our customers, including performance and innovation. We are excited to welcome JCB into the Monster Jam family."

In addition to the truck's debut, JCB will play a crucial role at selected events featuring DIGatron. The company will supply equipment for track construction and a JCB 457-wheel loader vehicle for recovery purposes. Integrating seamlessly into Monster Jam events and activities, JCB will also become an integral part of the global Monster Jam merchandise program.

This partnership underscores a strategic alignment between Monster Jam and JCB, emphasizing shared values of performance, innovation, and a commitment to delivering superior experiences to their respective customer bases.

Richard Fox-Marrs, President, CEO, JCB North America said, “Quite uniquely JCB is still today a family business, as are many of our dealer partners and the customers that we serve. In this industry of hard-working people, we all spend significant time away from our families. Therefore, this exciting new partnership is particularly special as it will provide an all-inclusive, family-friendly experience that can be enjoyed by all. JCB prides itself in doing different, and having a little fun at the same time, so we believe the partnership with Monster Jam and creation of the JCB DIGatron is a perfect fit.

Alice Bamford, Director, JCB and daughter of Anthony Bamford, Chairman, JCB said, “Our family is delighted by the partnership between Monster Jam and JCB. Our son, Otis, is the original Monster Jam fan in our family and it is through his eyes that we realized how incredible it could be to join forces with another family business like Feld Entertainment. Both companies share the same values of innovation, dedication, passion and attention to detail. We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families and our customers across North America.

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