Moriah Elizabeth Teams Up with Bonkers Toys to Introduce Mystery Plush Series to Mass Retail

Social media personality Moriah Elizabeth has joined forces with Bonkers Toys to introduce the Moriah Elizabeth 6-inch Mystery Plush Series 1, inspired by her enchanting characters that have captured the hearts of millions. This Mystery Plush set, debuting at Walmart stores nationwide, brings Elizabeth's vibrant and soft creations, including characters like Pickle, Georgie, and Cousin Derp, to mass retail for the first time.

The blind-boxed Mystery Plush series is characterized by its lively colors and plush materials, offering fans a delightful surprise with each purchase. The products are set to roll out to major retailers across the U.S. in spring 2024.

Elizabeth said, “I am thrilled to partner with Bonkers. The leap into retail is a huge step. It’s so exciting that people can now take my characters right off the shelf and home with them. This is a whole new way for me to share my creativity, and hopefully bring a little more joy into the world.”  

Dan Meyer, Head, Brands, Bonkers Toys said, “Moriah Elizabeth has combined her passion for crafts, character creation skills and hilarious personality to become one of the top DIY art and craft channels on YouTube, with over 9 million subscribers. We are excited to launch her adored characters at retail, crafted with the utmost care and quality that Bonkers is known for.” 

“Moriah has had tremendous success with direct-to-consumer launches in the past, and now she can reach her legions of fans with our products that are now available at major retail,” said Brian Bonnett, CEO, Bonkers Toys.