MTV and Steelbird launch riding gear

After foraying into innerwear, lingerie, footwear, adventure bikes, eye-wear and other consumer products categories, MTV along with Steelbird Helmets launches a co-branded range of riding gear. MTV Helmets adds a dash of edginess and vigour to the safe riding gear category. The range is available at major large format retail stores across the country. Availability will start from 10 stores initially and will expand to 200 stores apart from PAN INDIA two wheeler authorized franchisee dealers.