MyGlamm Joins Forces with Rocky aur Rani Kii Prem Kahaani as Exclusive Beauty Partner

India's leading direct-to-consumer beauty brand, MyGlamm, announces an exclusive marketing collaboration as the official beauty partner for the highly anticipated Bollywood movie "Rocky aur Rani Kii Prem Kahaani," featuring Ranveer Singh and Alia Bhatt, alongside Dharmendra, Jaya Bachchan, and Shabana Azmi.

Directed by renowned filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, the film has already generated excitement among fans and cinephiles alike. This prestigious partnership with "Rocky aur Rani Kii Prem Kahaani" solidifies MyGlamm's position as a frontrunner in the beauty industry, seamlessly merging the worlds of beauty and cinema with the messaging #GlammUpLikeRockyAurRani.

Sukhleen Aneja, CEO of Good Glamm Brands, Good Glamm Group said, "We are thrilled to announce our exciting partnership with 'Rocky aur Rani Kii Prem Kahaani' as their official makeup partner. This film promises to deliver a captivating cinematic experience with its star-studded cast and compelling storyline. Our collaboration with 'Rocky aur Rani Kii Prem Kahaani' perfectly aligns with MyGlamm's #GlammUpLikeAStar vision and our commitment to providing exceptional beauty solutions that empower individuals to shine like the stars. We aspire to inspire fans and encourage all beauty enthusiasts to embrace their inner beauty and #GlammUpLikeRockyAurRani."

"At Dharma Productions, we believe in the power of storytelling and the ability of films to connect with audiences on a deep emotional level. 'Rocky aur Rani Kii Prem Kahaani' is a labor of love, filled with passion and an incredible ensemble cast. We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty, and through this, we aim to enhance the visual experience and bring forth the essence of our characters," added Apoorva Mehta, CEO of Dharma Productions.

The collaboration with "Rocky aur Rani Kii Prem Kahaani" allows MyGlamm to showcase its versatile and high-performance makeup products on the characters, ensuring they exude beauty while bringing the story to life. MyGlamm has earned a reputation as a go-to brand by offering cutting-edge makeup products and a steadfast commitment to excellence. With an extensive range of inclusive shades and innovative formulations, MyGlamm caters to diverse skin tones and types.

In conjunction with the collaboration, MyGlamm proudly incorporates its signature campaign, #GlammUpLikeAStar, which epitomizes the brand's expertise in creating makeup looks inspired by celebrities. Whether it's recreating iconic red carpet looks or embracing glamorous transformations, #GlammUpLikeAStar empowers individuals to embrace their unique beauty and shine like their admired celebrities. With MyGlamm's dedication to innovation and the star-studded ensemble of "Rocky aur Rani," a significant impact on Indian cinema is imminent. "Rocky Aur Rani Kii Prem Kahaani" releases in cinemas worldwide on July 28, 2023.