NIC Ice Creams Joins Mumbai Indians as Official Partner for T20 Cricket Season

NIC Ice Creams, renowned for their authentic ice creams, has been enlisted as an Official Partner of the Mumbai Indians, champions of India’s premier men's domestic T20 league on five occasions.

With a diverse array of delicious flavors meticulously crafted without preservatives and utilizing premium, natural ingredients, NIC Ice Creams has emerged as a rapidly expanding brand. Presently, the brand operates in over 120 cities across India and aims to revolutionize the ice cream landscape for Indian consumers through its flavor variety and parlors. It has also embraced modern consumption trends, featuring on platforms such as Swiggy, Zomato, and Blinkit, among others.

Research indicates that snacks and desserts are the preferred accompaniments for enjoying action-packed T20 cricket matches. This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.

Sanjiv Shah, Director of Walko Food Company remarked, “We take immense pride in partnering with Mumbai Indians, a team renowned for its winning ethos and commitment to excellence and innovation – values that resonate with NIC's philosophy.” He added, “Furthermore, Mumbai's profound affection for cricket, deeply ingrained in its culture, holds a special significance. Through this collaboration, we aspire to create unforgettable moments for every cricket aficionado.”

A spokesperson for Mumbai Indians stated, “We extend a warm welcome to NIC Ice Creams into the Mumbai Indians family. With NIC Ice Creams witnessing robust growth, this partnership provides them with an opportunity to enhance brand visibility and connect with customers nationwide through the Mumbai Indians platforms.”