Nick Jr?& Nickelodeon Consumer Products launch the Nick Jr Adventure Centre?

Nick Jr and Nickelodeon Viacom Consumer Products are all set to launch the Nick Jr. Adventure Centre this summer. This new initiative aims to cater to the families and pre-school children the Nick Jr’s ‘big five’ properties at selected retailers across the UK this June. Nick Jr dome titled the Adventure Centre will have dedicated play stations for Blaze and the Monster Machines, Nella the Princess Knight, PAW Patrol, Rusty Rivets and Shimmer and Shine in order to increase affinity with the Nick Jr brand. “Play is central to the Nick Jr brand and what better way than for families to share a memorable experience with their favourite shows through some fun activities,” said Mark Kingston, SVP Nickelodeon and Viacom Consumer Products. “The Nick Jr Adventure Centre equally encourages positive immersion with our brands and will ultimately bolster sales of our consumer product range for our collaborating retail partners.”