Nickelodeon Land, set to open on May 4, 2011, is a new six-acre area of the famous Pleasure Beach. It is home to 12 rides and attractions based on the firm's characters. Knight Rider, Baywatch and Britain's Got Talent star David Hasselhoff will jet in to the attraction from LA to open attraction at Blackpool Pleasure Beach. He will be joined by characters including Spongebob Squarepants, Dora the Explorer and the Rugrats among others. Nickelodeon Land is expected to be the biggest amusement park development of 2011. All 12 rides, from Spongebob's Splash Bags to the Rugrats Lost River, are now ready for the big launch.