Obeetee Carpets Expands Product Portfolio, Launches Latest Collection With JJ Valaya

OBEETEE Carpets, India's leading luxury carpet maker, has launched its brand-new flagship store in New Delhi and unveiled its spectacular new collection with design monarch JJ Valaya.

OBEETEE'S proud to be Indian initiative was launched to combine the visions of celebrated Indian designers with OBEETEE’S unparalleled craftsmanship. Following a series of collections with crowned jewels of the Indian design world such as Shantanu and Nikhil, Abraham and Thakore, Raghavendra Rathore, and Tarun Tahiliani, this collection with JJ Valaya is one for the books.

The association between Obeetee Carpets and JJ Valaya is a special one, as it has given birth to two distinct yet beautiful creative narratives; a line of magnificent carpets inspired by The Jamawar Shawl and a series of candid fine art images capturing the magnificence of the place where these carpets come to life – Mirzapur, and Benares. 

The new collection, aptly titled Kapurthala – from Kashmir to Marseilles comprises of 14 unique designs of luxury silk carpets conceptualized by JJ Valaya and created by Obeetee. The design philosophy traces the journey of the Jamawar or paisley from its origin in Kashmir to its European avatar in Marseilles, France. 

Rudra Chatterjee, Chairman, OBEETEE said, “For over a century Obeetee rugs have enriched homes across geographies. A couple of years ago, we set up our first store in India.  We are happy to report that we have outgrown that store and are now opening our doors to welcome you to our new flagship location in Delhi. I hope you will step into the store and onto an Obeetee rug soon.” 

Angelique Dhama, CEO, OBEETEE RETAIL stated, “OBEETEE’s new flagship store in Delhi is designed to help our customers embark on this unforgettable journey and truly experience all that OBEETEE stands for. What makes this launch even more special is the unveiling of our PTBI Collection with JJ Valaya. The exemplary vision and unparalleled craftsmanship behind this collection are revolutionary and we are ecstatic to share it with the world.” 

JJ Valaya, Founder and Creative Director, Valaya Homes added, “No greater joy than working with the best! JJ VALAYA and OBEETEE coming together marks the birth of a partnership rooted in excellence and heralds the coming together of two legacy luxury brands, yielding, indeed, a very special kind of magic. Created with heart and skill, this line of fine carpets is poised to offer exceptional pieces of art for the floor. “ 

A brand that is synonymous with artisanship and excellence, OBEETEE has presented magnificent hand-tufted and hand-knotted rugs to the world for over a century. With over 100 years of legacy under its wing, OBEETEE adds life to each home and continues to make strides in the art and design world. This new store is yet another feather in OBEETEE'S cap of endless feats, and the doors to this mystical world of opulence are now open for you!