Pepsi forays into phone market with Pepsi P1

Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.The phone has been launched under a licensing agreement with Shenzhen-based Scooby Communication Equipment Co and is sold via a crowdfunding campaign. The new Pepsi phone is currently listed on crowdfunding website JD Finance and has the company intends to raise a capital of $46,9950 (3 million yuan) by December 3. The new dual-SIM 4G phone features a 5.5-inch 1080p display, 13 megapixel rear camera, 5-megapixel front-facing camera, fingerprint sensor, and an octa-core MT6592 chipset paired with 2 GB of RAM. It runs Google's Android Lollipop-based OS, called dido.The phone weighs 158 grams and includes a 3000 mAh battery. PepsiCo already has many licensees across a number of categories. Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen and Italian shoemaker Del Toro for a range of products for its football campaign.