Philips India Drives Innovation into Soapbox Race with OneBlade-Themed Entry

Philips India has partnered with Red Bull for the upcoming Soapbox Race in Hyderabad. The collaboration centers around a non-motorized soapbox car, ingeniously designed in the shape of Philips' revolutionary male grooming product, OneBlade. Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.

Deepali Agarwal, Business Head, Personal Health, Philips India Subcontinent, expressed the brand's excitement about the partnership, emphasizing Philips' commitment to connecting with diverse audiences through innovative avenues. The uniquely crafted OneBlade soapbox cart aligns with the brand's philosophy of #MoveFearlessly, offering a thrilling experience for participants and attendees.

The collaboration with Red Bull Soapbox Race provides Philips with an unconventional platform to showcase OneBlade's grooming technology to a younger audience. Engaging elements like backstage styling with OneBlade and a 'Move Fearlessly' wall for spray painting will immerse participants in the Philips OneBlade experience on the track.

Philips plans to leverage social media channels to curate content during the Red Bull Soapbox Race, targeting an audience of over 15,000 fans and an expected viewership of 125 million (TV + digital). The aim is to generate more than 100 million impressions and leave a lasting impact on social media platforms.

The Red Bull Soapbox Race, returning to India after eight years, promises an entertaining downhill race where teams unleash creativity in crafting non-motorized soapbox cars. With a history spanning 52 countries and 95 cities, the event has featured various creative variations since its inception in 2000. The upcoming race in Hyderabad on 3rd March 2023 guarantees a day filled with laughter, high-octane action, and the joy of creativity on wheels, marking a significant moment for the city to witness this unique event.