Pop culture brand POPxo fashions forays into offline retail

POPxo, India’s largest digital community for millennial women marks entry into offline retailing by opening its first standalone outlet at Select CITYWALK - one of the country’s leading shopping centres. The company plans to open four more such spaces across malls in the coming quarter and will retail its private label and licensed merchandise. With the introduction of POPxo Shop the company is solidifying its position as a Content-Community-Commerce platform.

Armed with the data insight that millennial women are looking to buy well-designed products that express their personality, POPxo launched its private e-commerce label last year. It sells lifestyle products designed and produced in house by the POPxo team. The trendy collection of bags, notebooks, laptop sleeves and other lifestyle products, help millennial women to express their personality through what they wear and carry. The products are well priced and starts from INR 299 onwards. They are launching skincare and fashion in June 2019z

On the launch opening of the first shop Priyanka Gill, Founder & CEO, Luxeva Limited said, “We are excited to open our first physical retail space at Select CITYWALK. Producing private label merchandise is a natural progression for us as a content company. We use data and inputs from our most popular articles, videos and social memes to design products that millennial love. These products are then sold online via content to our existing user-base of millions of women. Now, with the new launch they will be sold offline as well.”