Pringles and The Caviar Co Join Forces to Present the "Crisps and Caviar Collection"

Pringles and The Caviar Co. have embarked on a collaborative venture aimed at offering an exceptional flavor fusion - the "Crisps and Caviar Collection." This unique partnership, facilitated by Kellogg's exclusive global food and beverage licensing agency, Beanstalk, brings together Pringles Original, Sour Cream and Onion, and BBQ flavors with The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe, presenting three enticing "Crisps and Caviar" kits.

Petra Higby, CEO and Founder of The Caviar Co expressed, the unexpected delight of combining Pringles and caviar, describing the meticulous pairing of their high-quality, sustainably sourced caviar and roe with Pringles flavors. The result is a must-try collection that simplifies caviar pairing and serving, promising to elevate any occasion and turn caviar dreams into reality.

Mauricio Jenkins, U.S. marketing lead for Pringles, acknowledged the nation's craving for the intriguing combination of Pringles and caviar. He emphasized that the partnership with The Caviar Co. not only embraces this trending snacking behavior in an approachable manner but also expertly combines beloved Pringles crisp flavors with this seafood delicacy, promising a Pringles-tasting experience like no other.

Furthermore, Brand Licensing Europe will feature a panel discussion titled 'Navigating the Food Aisle' with the participation of Katie Hall, director of brand management, and Sheelagh Li, associate vice president, both from Beanstalk.