PUMA, Charlotte Olympia partner to bring boxing-inspired line

PUMA and British fashion designer Charlotte Olympia have partnered to launch a boxing-inspired collection.

As part of the deal, PUMA silhouettes are altered with signature Charlotte Olympia style and are emblazoned with fringe accents, leopard prints and more.

Tracy Pendleton, Head, global entertainment marketing and partnerships, PUMA, said, “We like [to partner] with brands who are female-led and -owned companies, and we want to be able to lend that support to women that are working in the industry.”

The Charlotte Olympia x PUMA collection features a crop top, bags, a hat, a track jacket, and shorts.

Olympia stated, “My brand is predominantly known for its heels and platforms, so it was a great project to collaborate with PUMA and explore designing a collection focused on sportswear and applying some of my signature aesthetic to their classic silhouettes.”

“I chose boxing as a sport to inspire the collection because not only do I enjoy it personally to keep fit, it’s a sport that seems to enjoy dressing up as much as I do. There’s always plenty of showmanship and flamboyant outfits among the boxers in the ring, from the silk dressing gowns to embellished shorts. I enjoy working on a project when I can create a world for the product to come alive in. I always think of the complete look, even when just designing a pair of shoes or an accessory,” she added.