PUMA India Expands Cricketing Landscape with Official Kit Partnership with Delhi Capitals

In a strategic move ahead of the highly anticipated Women's Premier League (WPL) and Indian Premier League (IPL) seasons, sports brand PUMA India has solidified its position as the official kit partner for Delhi Capitals. This multi-year alliance not only marks PUMA's growing footprint in the cricketing arena but also signifies a deeper engagement with the passionate cricket fandom in the capital city.

The success of PUMA's association with Royal Challengers Bangalore in the league has paved the way for this significant collaboration. As the kit partner, PUMA's distinctive logo will prominently feature on the leading arm of both the men's and women's teams' jerseys. Inspired by the vibrant pulse of the nation's capital, the jersey incorporates the route map of the Delhi Metro Rail, a symbolic representation of the city's enterprising spirit.

Karthik Balagopalan, MD of PUMA India said, "Delhi is emerging as a magnet for sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. This alliance underscores our commitment to building the future generation of cricket and strong sports merchandising assets."

The association also reinforces the longstanding relationship between PUMA and Delhi Capitals' parent company JSW through the sports brand’s affiliation with Bengaluru Football Club. Jemimah Rodrigues, cricketer and Delhi Capitals’ Vice Captain, commented on PUMA's commitment to women's sports, emphasizing the excitement for the upcoming season of the Women's Premier League.

Sukhvinder Singh, interim CEO of Delhi Capitals said, "Our association with a youth brand like PUMA is organic, reflecting our focus on nurturing young cricketing talent. We're confident that this partnership, kicking off with the Women’s Premier League and the Indian Premier League, will be a cracking success."

Highlighting PUMA's diverse sports partnerships, the article notes the brand's collaborations with global and Indian football giants, including Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, Bengaluru FC, and both teams of Royal Challengers Bangalore. The brand's star-studded lineup of ambassadors, featuring sporting icons like Virat Kohli, Usain Bolt, Neymar Jr, Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, and Mohammed Shami, further emphasizes its commitment to sports excellence.

In a demonstration of its dedication to emerging sports, PUMA has ventured into the thriving Esports industry in India through kit partnerships with organizations such as Revenant Esports and Orangutan Esports. This strategic move positions PUMA India at the forefront of evolving sports landscapes, combining tradition with innovation in its quest to unite people through the power of sports.