PUMA inks multi-year deal with ASA

PUMA has signed a long-term deal with Athletics South Africa.

The brand has acquired branding rights and licensing rights of Athletics South Africa. Additionally, the agreement will be allowing PUMA to develop experiential moments and pop-up retail at ASA Junior and Senior Champs.

As part of the deal, all South African team athletes will wear PUMA kits at all International Association of Athletics Federations events.

Aleck Skhosana, President of Athletics South Africa, said, “It’s a pleasure for ASA to partner with one of the most renowned brands in the world. In particular, we are excited that our new partner, PUMA, is in familiar territory in terms of sporting discipline and the athletes that they are sponsoring in South Africa. We look forward to a cordial, long-term relationship.”

Pascal Rolling, Head, sports marketing, running, Puma, stated, “Track and field has always been a part of PUMA’s heritage and we are proud to be able to collaborate with the South African athletics federation, outfit one of the world’s leading teams and help to develop athletes for tomorrow’s success.”