Reise Moto Taps Harith Noah as Official Brand Athlete to Fuel Innovation and Adventure

Reise Moto, a prominent name in the motorcycle tyre and premium riding gear industry, has announced actor, adventure enthusiast, and biking icon Rannvijay Singha as its official brand ambassador. Known for his unrelenting passion for motorcycling and adventure, Rannvijay perfectly embodies the spirit of Reise Moto as a trusted companion for riders seeking performance and safety on their journeys.

Rannvijay, celebrated for his pioneering role in MTV’s Roadies and his vibrant contributions to the biking and adventure community, aligns seamlessly with Reise Moto's core values of resilience, freedom, and exploration. His dynamic persona and deep connection with the biking culture make him an ideal fit for the brand.

“I’m excited to join the Reise Moto family and represent a brand that shares my love for biking and adventure. Reise Moto’s commitment to innovation and quality resonates with my own approach to challenges and exploration. I look forward to inspiring bikers and adventurers across the country to embrace their passion,” shared Rannvijay Singha.

“Rannvijay’s adventurous spirit and authentic connection to the biking community make him an ideal representative for Reise Moto. He mirrors our vision of empowering riders with innovative products that enhance performance, safety, and style. Together, we aim to inspire bikers to explore new horizons with confidence,” remarked Yogesh Mahansaria, Founder & Managing Director, Reise Moto.

Reise Moto’s offerings are meticulously designed to meet the needs of Indian riders across diverse terrains and climates. Beyond its specialized purpose-built tyres, the brand has expanded its portfolio with a purpose-specific range of riding gear.

Safety remains a top priority for Reise Moto, as evident in its CE Certified Level 2 Protector riding gear. The Reise jackets, made from Tough Guard Polyester, provide excellent protection against impacts and abrasions while ensuring lightweight comfort with features like a 360-degree airflow system and Easy Flex Armour for mobility. Gloves crafted with Goat Leather and Cordura Advanced Fabric offer durability and maximum rider comfort.

In collaboration with the renowned Italian brand SPIDI, Reise Moto has introduced the Reise X SPIDI collection. This line combines Italian craftsmanship with Indian adaptability, delivering unmatched safety, comfort, and performance tailored to the Indian market.

Reise Moto’s innovative approach, combined with Rannvijay’s passion for biking, promises to inspire riders across the country to embrace adventure with confidence and style.

Sportswear giant PUMA India has expanded its portfolio by partnering with Indian badminton icon and two-time Olympic medallist, PV Sindhu, in a multi-year collaboration. This strategic partnership marks PUMA's official entry into the badminton arena, aiming to tap into the sport’s ever-growing fan base of 57 million in India and its vast potential for expansion. Notably, India will become the first country within PUMA's global universe to promote badminton as a core sport.

PUMA India's collaboration with Sindhu aligns with the brand’s commitment to a sports-first positioning and its goal to strengthen its presence in India’s rapidly growing sports market. With the official entry into badminton, PUMA India anticipates a boost in its performance-wear segment and expects to double its current growth rate.

The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.

Karthik Balagopalan, Managing Director, PUMA India said, “PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes. As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport.”

Badminton’s popularity in India has surged significantly. According to the 2024 Google-Deloitte Think Sports report, 27.8 million badminton fans are from Gen Z, underscoring the sport's strong appeal to younger audiences. It is now the second-most played sport in urban India, with a 65% increase in active participation over the past four years. Sindhu, who is the highest-followed badminton athlete globally on Instagram, is poised to leverage this partnership to promote the sport, especially among the youth.

Later this year, PUMA India will launch a special collection tailored for badminton enthusiasts in India. With projections indicating that India’s sports apparel market will reach USD 399.5 million by 2030, growing at a steady 5.9 percent CAGR, PUMA is strategically positioned to capitalize on the expanding market. The badminton equipment market, led by the fastest-growing segment—badminton shoes—is also expected to see growth from USD 202.7 million to USD 304.6 million by 2030.

PV Sindhu shared, "I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges. Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court."

Sindhu’s collaboration with PUMA places her alongside an elite roster of athletes, including cricketing stars Harmanpreet Kaur, Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, boxing champion MC Mary Kom, and lifestyle icons such as Kareena Kapoor Khan, Ibrahim Ali Khan Pataudi, as well as international legends like Usain Bolt and Neymar Jr.

With over 76 years of expertise in high-performance products, PUMA continues to evolve and engage with Gen Z. By expanding its focus to participative sports in India—such as running, athletics, and now badminton—the brand remains committed to nurturing a culture of sports and inspiring the next generation through its innovative offerings. PUMA's investments reflect the brand's larger vision to mold a dynamic and inclusive sporting ecosystem.

India’s leading sports and fitness nutrition brand, BigMuscles Nutrition, has announced its collaboration with fitness enthusiast and actor Asim Riaz to promote a health-focused lifestyle. The partnership aims to inspire youth and fitness enthusiasts to prioritize health and achieve their fitness goals.

Following impactful campaigns featuring cricket star Hardik Pandya and Bollywood fitness icon Nora Fatehi, BigMuscles Nutrition has now teamed up with Asim Riaz, a celebrated actor and fitness specialist known for his commitment to health and wellness. Asim, who gained widespread recognition through reality shows like Bigg Boss and Khatron Ke Khiladi, has been a source of motivation for millions through his workout routines, diet plans, and fitness tips.

“The need for a fitness-driven lifestyle, especially among the youth, is now more than ever. It is thus critical that a wider audience is engaged in the conversation around health and fitness. We are committed to the mission of empowering every individual, including sportspersons, fitness enthusiasts, and athletes, in their tryst to achieve their fitness goals. Asim is an inspiration for many youngsters, and it is his dedication towards fitness that synchronizes with the ethos of BigMuscles Nutrition. We are happy to have him onboard,” said Suhel Vats, Founder and MD,  BigMuscles Nutrition.

Asim Riaz also expressed, “My partnership with BigMuscles Nutrition highlights our joint commitment to promoting health and fitness. While I have been regularly sharing workout routines, diet plans and fitness tips to motivate my followers to adopt fitness regimes, they also need to be informed about nutritional supplements that can further strengthen and pace up their fitness journey. I am sure this partnership will benefit scores of people, especially the youngsters.”

Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health. The all-women campaign celebrated the growing influence of women in the health and fitness space.

Through this collaboration with Asim Riaz, BigMuscles Nutrition continues its mission to empower individuals to lead healthier, more fitness-driven lives.

The Indian Street Premier League (ISPL), India’s pioneering tennis-ball T10 cricket tournament held inside a stadium, has announced a landmark partnership with global energy drink brand, Predator Energy, as its Official Energy Drink Partner. The historic three-year sponsorship deal is valued at Rs. 9.93 crore, with Rs. 3 crore allocated for the first year and a 10 percent annual increase, showcasing the ISPL’s immense commercial potential and rapid growth trajectory.

Suraj Samat, League Commissioner and Core Committee Member, ISPL expressed, “We are delighted to welcome Predator Energy to the ISPL family as our official energy drink partner. The association aligns with our mission to bring high-octane energetic action to cricket fans across the country. As ISPL provides a platform to fuel the dreams of aspiring cricketers, we look forward to inspiring players and fans alike over the next three seasons with Predator Energy!” 

The announcement follows the successful ISPL Season 2 Player Auction, where Abhishek Dalhor emerged as the most expensive player at Rs. 20.50 lakh, and 15-year-old Sharik Yasir joined Srinagar Ke Veer, owned by Bollywood superstar Akshay Kumar, as the youngest player. With squads finalized and Predator Energy on board as a key brand partner, ISPL Season 2 promises an exhilarating combination of cricket and entertainment from January 26 to February 15, 2025, at the Dadoji Kondadev Stadium in Thane, Maharashtra.

Tickets for the much-anticipated season are now live exclusively on the District by Zomato app, offering fans a chance to witness the action-packed matches. Prices range from Rs. 199 to Rs. 499 for General Tickets and Rs. 2,000 to Rs. 3,500 for Premium Tickets, which include complimentary food and beverages. Season Tickets are also available, starting at Rs. 2,499 (General) and Rs. 15,000 (Premium), granting access to all matches. 

“ISPL is India’s biggest sports & music carnival to celebrate the champion in each one of us. Season 2 promises to be bigger with thrilling action and blockbuster entertainment. With tickets now available, we invite fans from across the country to be part of this cricket festival and feel the energy live inside the stadium,” added Suraj Samat.

The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore. The auction also introduced exciting new rules such as the Right-to-Match (RTM) and Icon Player options, enabling teams to retain star players and strengthen their squads. Prominent purchases included Abhishek Dalhor for Majhi Mumbai at Rs. 20.50 lakh, Saroj Paramanik for KVN Bangalore Strikers at Rs. 16.25 lakh, Ketan Mhatre for Chennai Singams at Rs. 17.25 lakh, and Irfan Umair for Falcon Risers Hyderabad at Rs. 16.50 lakh.

The six franchises bring a dynamic mix of cricket and entertainment, with celebrity owners such as Amitabh Bachchan (Majhi Mumbai), Ram Charan (Falcon Risers Hyderabad), Kareena Kapoor Khan & Saif Ali Khan (Tiigers of Kolkata), Hrithik Roshan (KVN Bangalore Strikers), and Suriya (Chennai Singams) adding a star-studded dimension to the league. Fans can catch all the live action on Star Sports 1 and stream matches on Disney+ Hotstar, ensuring a nationwide celebration of tennis-ball cricket on a grand stage.

In a groundbreaking partnership, PNG Jewelers, one of India’s most esteemed jewelry brands with a legacy of over 192 years, has announced its association with the World Pickleball League (WPBL) as the Powered By Partner in a multi-year deal. This collaboration bridges the rich heritage of PNG Jewellers with the dynamism of India’s first franchise-based pickleball league.

The World Pickleball League, co-founded by Gaurav Natekar and Arati Ponnappa Natekar, is a pioneering initiative that brings together sport, entertainment, pop culture, and fashion. Featuring six competitive teams and showcasing top Indian and international players, the league aims to create a vibrant platform where Indian talent can compete with global athletes. The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.

Saurabh Gadgil, Chairman and Managing Director, P N Gadgil Jewellers Ltd. said, "After our successful IPO earlier this year, we have been actively finding ways to engage with our target audience and connect with them on a deeper level. The World Pickleball League's mission to create a compelling sportainment property aligns perfectly with our marketing plans. The fact that it is a popular sport with women further supports our endeavor to empower women. We believe in Gaurav and Arati's commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead.”

Gaurav Natekar, Co-Founder and CEO, World Pickleball League added, “Coming from the city of Pune, where PNG Jewellers has a rich heritage, I am thrilled to welcome them as our Powered By Partner. Their commitment to excellence and long-term partnership with the league will significantly contribute to elevating the World Pickleball League’s fan-following and popularity.”

The partnership signifies the increasing interest and investment in the rapidly growing sport of pickleball in India. By aligning with an iconic brand like PNG Jewellers, the World Pickleball League is set to enhance its position as a premier sportainment property, captivating audiences with its unique blend of competitive sports and entertainment.

With its inaugural season just weeks away, the World Pickleball League promises to set new benchmarks, uniting tradition and innovation, while paving the way for Indian sports to shine on the global stage.

Wellbeing Nutrition, a prominent health and wellness brand, has introduced its “Unhustle Fitness” campaign to champion a refreshing approach to fitness. This campaign encourages individuals to prioritize recovery and focus on overall well-being, challenging the traditional fitness narratives that glorify constant hustle and performance-driven routines.

Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys. It emphasizes recovery as an integral component of fitness, promoting balance, endurance, and steady progress. The campaign spotlights Wellbeing Nutrition’s whey protein range, which includes Whey Protein Isolate (available in unflavoured and dark chocolate), Whey Protein Blend (swiss chocolate and cappuccino), and Whey Protein Concentrate (unflavoured).

“India is on the cusp of a fitness revolution, and the sports nutrition market presents immense potential for innovation. Through the ‘Unhustle Fitness’ campaign, we’re reframing the narrative to emphasize recovery as the cornerstone of sustainable progress. By pioneering a shift towards recovery and holistic wellness, Wellbeing Nutrition aims to tap into the growing sports nutrition market, redefining fitness for a new generation of Indians. Through the 'Unhustle Fitness' campaign, we want to reshape the conversation around fitness, focusing on balance, strength, and incremental progress instead of just performance and hustle. Our goal is to provide consumers with a more inclusive and sustainable approach to fitness that nurtures long-term health, rather than just short-term gains,” highlighted Avnish Chhabria, Founder, and Saurabh Kapoor, Co-founder of Wellbeing Nutrition.

With the “Unhustle Fitness” initiative, Wellbeing Nutrition is not only responding to the evolving needs of fitness enthusiasts but also setting the stage for a paradigm shift in the sports nutrition landscape. By prioritizing recovery and holistic well-being, the brand seeks to empower individuals to achieve their fitness goals sustainably, fostering a healthier and more balanced approach to wellness.

The Raymond Group, a symbol of excellence and innovation, is set to mark its 100th anniversary with the Raymond 100 Autofest — an extraordinary automobile festival curated to enthrall car and bike enthusiasts. Organized by the Super Car Club Garage (SCCG), this landmark event will take place from January 10 to 12, 2025, at JK Gram in Thane, showcasing a remarkable fusion of power, vintage charm, and modern design.

With over 500 vehicles on display, the Autofest promises a feast for the senses. From gleaming supercars and roaring superbikes to timeless vintage classics and cutting-edge modern marvels, the event caters to every automobile aficionado. Adding star power to the event are global racing legends Mika Häkkinen and Narain Karthikeyan, along with motorsport veteran Gaurav Gill.

A standout attraction will be Ravi Shastri’s iconic Audi 100, lovingly restored by SCCG. This third-generation Audi 100, originally launched in 1982, embodies the intersection of heritage and innovation that defines the Raymond ethos. Commenting on the car, Shastri described it as a "national asset," reflecting his admiration for its restoration. Gautam Singhania, Chairman & Managing Director of Raymond Group, personally handed over the restored vehicle to Shastri, adding an emotional dimension to the event.

Gautam Hari Singhania, Chairman & Managing Director, Raymond Group remarked, “The Raymond 100 Autofest is more than a showcase of automobiles; it’s a celebration of passion, ingenuity, and our deep connection with the community. This event encapsulates our ethos of excellence and evolution, much like the automotive world we’re celebrating – a perfect ode to our remarkable 100-year journey.”

The Raymond Group’s illustrious journey began in 1925 as a modest textile manufacturer. Over the decades, it has evolved into a household name synonymous with quality and innovation. Much like the ever-evolving world of motoring, Raymond’s history is a testament to resilience, adaptation, and reinvention. The Raymond 100 Autofest reflects this legacy, celebrating not only the company’s centenary but also the shared growth of Raymond and the city of Thane.

This one-of-a-kind event promises an immersive experience for car and bike lovers across the Mumbai Metropolitan Region (MMR). Vintage automobile enthusiasts will be drawn to the nostalgic charm of classic cars and bikes, while adrenaline junkies can marvel at today’s superbikes and supercars, including Harley-Davidson models. The festive atmosphere will be further elevated by live music performances, an eclectic flea market, interactive kid zones, and gourmet food courts, offering something for everyone in the family.

On its grand scale, the Raymond 100 Autofest aspires to secure a place in the Indian Book of Records, showcasing rare engineering marvels and celebrating India’s burgeoning automotive culture. By bringing together heritage and modernity, the event invites attendees to witness artistry and craftsmanship that transcend generations.

Whether captivated by the nostalgia of vintage classics or the futuristic allure of cutting-edge supercars, visitors to the Raymond 100 Autofest are promised an unforgettable journey through history, innovation, and the enduring legacy of one of India’s most beloved and trusted brands.

HYPHEN, a renowned skincare brand celebrated for its innovative products, took its commitment to skin health to new heights at this year’s Powai Run. With over 5,000 runners participating in the much-anticipated event, tackling both 10km and 4km routes, HYPHEN’s involvement as an official sponsor helped to integrate essential skin protection into the marathon experience, prioritizing sun safety for all participants.

While marathon runners often focus on endurance and performance, skin protection can often be overlooked during such high-energy events. To address this gap, HYPHEN introduced its Ultra-Light Water Sunscreen, ensuring that participants remained sun-safe throughout the race. Designed for an active lifestyle, the sunscreen provides broad-spectrum SPF protection with a lightweight, non-greasy formula, making it the perfect companion for outdoor activities and extended exposure to the sun.

To further enhance accessibility, strategically placed sunscreen dispensers along the marathon route enabled runners to easily apply the product before the race began. Participants also received complimentary sunscreen samples and kits, reinforcing HYPHEN's commitment to promoting holistic well-being and skin care.

Runners expressed immense gratitude for the thoughtful addition of the sunscreen dispensers, with many noting how it enhanced their race experience. “Having sunscreen readily available during the race was such a considerate touch—it showed that HYPHEN truly cares about our well-being,” said one participant, highlighting the positive impact of this skin protection initiative.

Tarun Sharma, Co-founder and CEO of HYPHEN said, “At HYPHEN, we are committed to creating solutions that integrate effortlessly into people’s lives. Partnering with the Powai Run was a perfect opportunity to showcase how skin health and wellness can go hand-in-hand. Seeing over 5,000 runners embrace sun protection during their race was incredibly rewarding and validated the effectiveness of our Ultra-Light Water Sunscreen in real-world conditions.”

HYPHEN’s Ultra-Light Water Sunscreen sets itself apart with a unique formulation that blends advanced science with nature, offering lasting and broad-spectrum SPF protection. Suitable for all skin types, its lightweight, non-greasy texture ensures maximum comfort without compromising on performance—making it ideal for high-intensity activities like marathons.

This collaboration with the Powai Run is a testament to HYPHEN’s broader vision of empowering individuals to live active, sun-safe lifestyles. Through initiatives like these, HYPHEN is not only advocating for better skincare but also redefining wellness, one race at a time.

Delhi SG Pipers has announced a new partnership with Somany Ceramics, who will serve as the official associate sponsor for the upcoming edition of the Hockey India League (HIL). As part of the collaboration, the team’s men’s and women’s jerseys will feature Somany Ceramics’ name prominently on the collars.

Mahesh Bhupathi, CEO of SG Sports, Media and Entertainment said, "We are delighted to have Somany Ceramics as our associate sponsor for the upcoming edition of the Hockey India League. The brand's commitment to quality and innovation resonates with our team's values, our style of sport and play - plus the millions of fans who look up to us for inspiration. We look forward to working together with Somany to create engaging experiences for our fans and viewers."

Owned by SG Sports, Media, and Entertainment (SGSE), a part of the APL Apollo Group, the Delhi SG Pipers boasts a strong lineup, including Olympic medalists Jarmanpreet Singh, Rajkumar Pal, and Shamsher Singh.

Abhishek Somany, Managing Director and CEO of Somany Ceramics Limited said, "Somany Ceramics is proud to partner with the Delhi SG Pipers for the Indian Hockey League 2025. This collaboration reflects our ethos, ‘Zameen Se Jude,’ celebrating the resilience, unity, and spirit that hockey symbolizes for our nation. Together, we honor India’s rich heritage and inspire future generations to carry forward this legacy with pride."

As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey. Former India men’s national team coach Graham Reid, under whose leadership India ended a 41-year Olympic medal drought, will serve as the head coach for the men’s team. Dutch coach Dave Smolenaars has been named the head coach of the women’s team.

SG Sports, Media and Entertainment, a subsidiary of APL Apollo Group, is involved in various sports, including chess, cricket, table tennis, and football.

The Hockey India League will return in its sixth edition from December 28, 2024, to February 1, 2025, featuring eight men’s and four women’s teams. The matches will take place in Rourkela and Ranchi.

The European T20 Premier League (ETPL), a prestigious franchise tournament jointly backed by the cricket boards of Ireland, Scotland, and the Netherlands, has received a significant boost with renowned actor, entrepreneur, and sports enthusiast Abhishek Bachchan joining as a co-owner. The ICC-sanctioned league, scheduled to take place from July 15th to August 3rd, 2025, promises to feature top-tier cricket talent from the three participating nations alongside world-class players from across the globe. Bachchan's involvement further enhances the league’s stature, adding global appeal to an already exciting cricketing venture.

The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners. This group is tasked with shaping key decisions and ensuring the establishment of an administrative body to effectively manage the tournament.

Abhishek Bachchan said, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. The ETPL is the ideal platform to showcase cricket’s growing global appeal. With cricket being included in the 2028 Olympics, its popularity will further surge. I’m humbled and excited about this unique collaboration between the cricket boards of Ireland, Scotland, and the Netherlands. I sincerely thank the ICC and the three boards for their tireless work, and I have immense faith in our team to bring this event to fruition. I congratulate Warren, Saurav, Priyanka, Dhiraj, Andrew, and countless others who have been working hard over the last year to make this a reality. I am dedicated to working with all stakeholders to ensure that the ETPL becomes a resounding success, bringing cricket closer to millions across Europe. This is just the beginning. It’s time to roll up our sleeves and let the games begin.”

Warren Deutrom, CEO of Cricket Ireland and Chair of the ETPL shared, “We are delighted to welcome Abhishek Bachchan as a co-owner of the ETPL. His deep passion for sports and entrepreneurial acumen add tremendous value to our vision of elevating the status and profile of European cricket. With ICC’s support, Abhishek’s commitment to our shared vision, alongside the exceptional expertise brought to the tournament by Saurav, Priyanka, and Dhiraj from Rules Sports Tech, we believe we can create a cricket experience that elevates the game, inspires young talent, and provides a tremendous platform for European cricket on the global cricketing stage.”

Saurav Banerjee, Director, ETPL, highlighted, “Cricket, the second most-watched sport globally, is gaining significant momentum in Europe. With 34 out of 108 ICC members from this region, we aim to make cricket a major sport here, building a legacy that players, fans, and stakeholders can proudly celebrate. This would not have been possible without the support of Cricket Ireland, who have been tirelessly working with us over the last year to make this happen. We also look forward to working closely with Abhishek, whose commitment to sports and active involvement has been truly inspiring."

Priyanka Kaul, Director, ETPL, added, “Starting with six teams — Dublin, Belfast, Amsterdam, Rotterdam, Edinburgh, and Glasgow - and with prominent media partners ensuring extensive coverage, the tournament will reach audiences worldwide, with Europe, India, Australia, England, being some of the key markets. Abhishek’s deep passion for sports and enthusiasm in this initiative have been invaluable. We look forward to continuing this exciting collaboration with him on this journey.” 

S Ravi, Founder of Ravi Rajan Group and Abhishek Ravi, Partner Ravi Rajan Group and Financial Advisor to the ETPL emphasized, “Transparency and due diligence are at the core of the ETPL. With robust financial oversight, we are committed to building a trusted and sustainable platform for all stakeholders.” 

Supporting the league’s financial framework, KPMG will provide comprehensive advisory services, including financial planning, due diligence, governance, and strategic guidance. A formal launch event for the ETPL will soon be announced, offering details about franchise ownership, team names, and the player draft.

Set to revolutionize cricket in Europe, the ETPL is primed to showcase exceptional talent, deliver unmatched entertainment, and inspire the next generation of cricket players and fans worldwide.

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), a well-known name in India’s electrical and automation sector and part of the Schneider Electric group, has announced a strategic partnership with Mumbai Indians as their Principal Partner. Starting in the 2025 season, the Lauritz Knudsen logo will feature prominently on the front of Mumbai Indians’ official jersey and training apparel, connecting with the team’s 50 million global fans and those at the iconic Wankhede Stadium.

Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India said, “Cricket unites India like no other platform, creating connections that transcend borders and cultures. At Lauritz Knudsen, our solutions have fortified the success of our customers for decades, and as we embark on a new growth trajectory aligned with the nation’s vision of ‘Viksit Bharat,’ we remain committed to being a partner of choice for our customers, partners, and stakeholders. This partnership with Mumbai Indians, one of the world’s most successful cricket franchises, perfectly reflects our shared passion for growth, excellence, and performance. We wish the team an exceptional season, confident they will once again elevate the game, setting new benchmarks for class, quality, and innovation in cricket.”

Naresh Kumar, COO of Lauritz Knudsen added, “At Lauritz Knudsen, our commitment to India is both profound and unwavering. This partnership with Mumbai Indians exemplifies the transformative power of collaboration in driving progress and innovation. As we chart a new course under our reimagined brand identity, we reaffirm our dedication to empowering India’s growth through solutions that inspire aspiration and deliver unmatched reliability. Aligning with Mumbai Indians—a team that epitomizes excellence and an indomitable spirit—enables us to deepen this commitment and engage with millions across the nation in meaningful ways.”

Rajat Abbi, VP – Global Marketing and Chief Marketing Officer of Schneider Electric, Greater India shared, “Mumbai Indians exemplify the passion, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. With the launch of our new brand identity and our steadfast commitment to driving the nation’s growth, this partnership symbolizes a strong synergy of trust and a shared vision between two iconic brands. In the long term, we see this collaboration as a catalyst—not just amplifying the unifying energy of cricket, but also advancing our mission to empower Bharat and contribute to shaping the New India.”

This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance. It aims to engage millions of fans worldwide while reinforcing both brands’ leadership in their respective domains.

A Mumbai Indians spokesperson added, “We are thrilled to welcome Lauritz Knudsen Electrical and Automation as our principal partner—a brand that embodies innovation and performance. This partnership is built on the strong heritage of Lauritz Knudsen and the cricketing legacy that Mumbai Indians have crafted over the years. Together, we aim to build on the shared values that unite us, with our fans always at the heart of everything we do.”

By combining Lauritz Knudsen’s cutting-edge expertise with Mumbai Indians’ dynamic cricketing legacy, the collaboration underscores the mutual vision of driving growth, excellence, and innovation across India and beyond.

ASICS, the renowned Japanese sportswear brand, today launched the Limited 20th Edition Merchandise for Asia’s most prestigious Tata Mumbai Marathon 2025. The exclusive collection was unveiled at the ASICS store on Linking Road, Mumbai, by Actor and Triathlete Saiyami Kher, along with ASICS Brand Athletes Rohan Bopanna and Saurav Ghosal.

Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy. The t-shirt design features a repeating pattern of tetrapods lining Marine Drive’s coastline, set against subtle wave-like curves that symbolize the rhythm and energy of the sea.

Adding to the collection is the GEL-KAYANO 31 Limited Edition, which embodies the shimmering streetlights and rhythmic waves of Marine Drive. Designed with advanced technologies such as the 4D Guidance System for stability, FF BLASTTM PLUS ECO cushioning, and PureGEL technology, the shoe ensures adaptive stability and smooth strides for every journey. Available in vibrant colors like Illuminate Mint and Safety Yellow for men, and Summer Dune and Illuminate Mint for women, the footwear captures Mumbai’s essence of resilience, movement, and endless possibilities.

Rajat Khurana, Managing Director, ASICS India and South ASIA said, "Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community. We are delighted to continue our association and unveil this year’s merchandise with Ms. Saiyami Kher and our brand athletes, Mr. Rohan Bopanna and Mr. Saurav Ghosal. This collection reflects the vibrant spirit of Mumbai and the resilience of every participant. At ASICS, we remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

Anil Singh, Managing Director, Procam International highlighted, “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark 20th edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. ASICS has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure. Mumbai’s energy and passion are unmatched, and this marathon brings the country together and celebrates the ‘Har Dil Mumbai’ spirit.”

The Limited 20th Edition merchandise is designed to unite marathon participants, encapsulating the vibrant essence of Mumbai while fostering a deep connection with the runners of the Tata Mumbai Marathon 2025.

The official merchandise is now available at flagship ASICS stores across the country and on the brand’s online store. Don’t miss the chance to own a piece of this exclusive collection that celebrates Mumbai’s energy, resilience, and spirit.

Braven, an emerging young sports brand, proudly stepped in as the official kit partner for the 14th Global Sports Summit TURF 2024 and India Sports Awards 2024, held on November 30, 2024, at FICCI, Delhi. Organized by FICCI, this year’s summit was themed “Vision 2036: Making India a Sporting Powerhouse” and brought together influential leaders, athletes, and industry experts to discuss and shape the future of Indian sports.

Braven’s role as a key partner at the event emphasized its dedication to strengthening India's sports ecosystem at all levels—ranging from grassroots to professional stages. The collaboration spotlighted Braven’s mission to provide athletes with accessible, high-quality equipment and to support young talent with the proper coaching and resources needed to excel at national and international championships.

The one-day summit featured insightful discussions among policymakers, athletes, and industry leaders on important topics, including grassroots sports development, innovation in manufacturing, and the role of women in sports. The event concluded with the India Sports Awards 2024, which celebrated outstanding achievements in the Indian sports landscape. The awards were judged by a distinguished panel led by sports personality Mr. Charu Sharma.

“We were honored to partner with FICCI for the 14th Global Sports Summit TURF 2024 and the India Sports Awards. This collaboration perfectly aligns with Braven’s mission to elevate India’s sports ecosystem by providing premium quality equipment. The summit also provided an incredible platform to discuss the future of India’s sporting landscape, and we were proud to support athletes, policymakers, and industry leaders in this exciting journey toward ‘Vision 2036.’ At Braven, we are committed to nurturing young talent from the age of 5, equipping them to compete at both national and international levels. We are investing in the future of Indian sports,” said Shobhit Singh, CEO, Stone Sapphire India Pvt. Ltd.

Braven’s presence at the summit highlighted its strategy to foster sports growth across India through innovative products, quality equipment, and strategic partnerships. By scouting and mentoring young talent, offering training opportunities, and focusing on grassroots sports development, Braven is establishing itself as a vital contributor to the evolution of India’s sports ecosystem.

Clear Premium Water continues to take center stage as the powered-by sponsor for the upcoming Tennis Premier League (TPL) Season 6. The main matches are set to take place from December 3-8, 2024, at the Cricket Club of India in Mumbai, with the season having kicked off with a players’ auction on September 25, 2024, at Sahara Star, Mumbai.

Nayan Shah, Founder and CEO, Clear Premium Water expressed, "Our continued association with the Tennis Premier League for Season 6 marks not just a partnership, but a celebration of resilience and ambition. At Clear Premium Water, we champion the pursuit of excellence, and tennis mirrors this spirit with its blend of discipline and dynamism. I firmly believe that together, we are driving the transformation of tennis into a premier sport of choice while significantly amplifying its reach and fostering a deeper appreciation for the game."

This season features eight teams: Bengal Wizards, Bengaluru SG Pipers, Punjab Patriots, Hyderabad Strikers, Gujarat Panthers, Yash Mumbai Eagles, Shrachi Delhi Rarh Tigers, and Chennai Smashers. Prominent ambassadors for the league include Leander Paes, Sania Mirza, Sonali Bendre, Taapsee Pannu, Rakul Preet Singh, and Mahesh Bhupathi.

Mrunal Jain, Co-founder, Tennis Premier League said, "We are thrilled to have Clear Premium Water as our powered-by sponsor for the third consecutive season. Their unwavering support has played a pivotal role in elevating the Tennis Premier League, and we're excited to build on this successful collaboration. With Clear's commitment to excellence and our shared vision for growing tennis in India, we're confident that Season 6 will be the most exciting and impactful yet."

Brandman Retail, a prominent distributor of international sports and lifestyle brands in India, has announced that G/Fore, the luxury golf and lifestyle brand, is now available on Flipkart. This move comes after the brand’s successful presence in pro shops across India and is aimed at meeting the growing demand for high-end golf products among young, aspirational consumers and avid golfers. The availability of G/Fore products on Flipkart offers a significant opportunity to reach a broader audience, further establishing the brand’s footprint in the Indian market.

G/Fore is known for its unique blend of luxury, functionality, and bold design, offering products that exude a modern aesthetic and high-quality craftsmanship. With Flipkart as an additional retail channel, the brand is positioned to appeal to India’s increasingly style-conscious and performance-driven consumers, combining luxury and innovation in its offerings.

India’s growing interest in golf and leisure sports is contributing to the expansion of the market. The country’s golf industry is experiencing steady growth, with the golf equipment market expected to reach $3.0 billion by 2024 and continue growing at a rate of 6.54 percent annually through 2028. As more young professionals and affluent consumers take an interest in golf, G/Fore is poised to cater to their demand for premium products.

With its eye on affluent young professionals and golf enthusiasts, G/Fore aims to provide products that deliver both exceptional performance and striking design. Combining global trends with local preferences, the brand’s collection of golf and lifestyle products offers a mix of style, luxury, and functionality that resonates with India’s evolving consumer aspirations.

Arun Malhotra, Managing Director, Brandman Retail said, “G/Fore embodies the perfect combination of style and performance, appealing to India’s growing community of golfers and fashion-conscious consumers. With its bold designs and focus on functionality, G/Fore is set to carve a niche in India’s premium golf and lifestyle market. We are excited to bring this iconic brand to a wider audience in India and meet the demands of consumers who value quality and innovation.”

G/Fore is an innovator in modern golf design, known for breaking away from traditional golf attire to combine high-end aesthetics with practical performance. Brandman Retail’s expertise in introducing international brands to the Indian market positions G/Fore as a leading choice for premium golf and lifestyle products in the country.

The launch of G/Fore’s range on Flipkart will be supported by a comprehensive digital marketing campaign, featuring partnerships with golf influencers, lifestyle bloggers, and engaging social media promotions. Special offers, including festive-season discounts and limited-time promotions, will add to the excitement, encouraging early adoption among consumers. Additionally, content marketing around golf events and G/Fore’s distinctive design philosophy will further amplify the brand’s reach.

For those looking for products that merge luxury with functionality, G/Fore is now available on Flipkart, complementing its existing presence in pro shops and premium retail platforms. As the brand plans for further expansion, including exclusive retail stores in key cities, G/Fore and Brandman Retail aim to redefine the premium golf and lifestyle market in India.

Livpure, recognized as one of India's most trusted and customer-centric wellness brands, has announced its partnership as the principal sponsor of Real Kashmir Football Club (RKFC). This strategic collaboration aims to nurture local talent, enhance the sports landscape in Jammu & Kashmir, and foster a culture of wellness and sports across India. Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football. The sponsorship aligns with government efforts to promote sports and youth engagement across the country.

Founded in 2016, Real Kashmir FC has become a symbol of hope and transformation in Jammu & Kashmir. The club's promotion to the prestigious I-League, India’s first-division football competition, has significantly shaped the region's sporting culture and community spirit. As the principal sponsor, Livpure underscores its commitment to supporting emerging athletes and offering a platform for showcasing their talent on the national stage.

Rakesh Kaul, Managing Director, Livpure said, “We are thrilled to sponsor Real Kashmir Football Club, a team that has consistently demonstrated its dedication to excellence and has emerged as a potential force in Indian football. This alliance aligns with our vision of fostering local talent & sporting culture in India which gives Kashmir & its youth a national-level platform. Through our support, we aim to enable RKFC to continue its remarkable journey and represent the region's passion for football on a national level.”

RKFC's roster showcases a diverse mix of players from Kashmiri, Dogri, Bengali, Goan, Manipuri, Mizo, Punjabi, Tamilian, Scottish, and African backgrounds, reflecting the club's commitment to inclusivity and unity. Livpure's sponsorship aims to expand RKFC's fan base and viewership while supporting the development of football infrastructure and facilities within the region.

Arshad Shawl, Co-Owner of Real Kashmir FC explained, “Real Kashmir Football Club is more than just a team; it's a symbol of hope and a catalyst for positive change in Jammu and Kashmir. Every game that we play is an exercise in rediscovering ourselves and our aspirations. We want football to change lives in Kashmir and are excited to have Livpure as our sponsor, a brand that shares our vision of empowering young athletes and fostering a vibrant football culture. Together, we will work towards creating new opportunities, inspiring the next generation, and showcasing the talent of our region on the national stage.”

Livpure's partnership with RKFC marks a significant step in its commitment to supporting sports and community development initiatives across India. As RKFC aims for greater success, Livpure stands ready to support the team, inspiring the youth of Jammu & Kashmir to dream big and achieve their aspirations.

Cricket legend Yuvraj Singh is stepping up his game off the field with the launch of Twiddles, a brand that promises guilt-free indulgence through wholesome, flavor-packed snacks designed for health-conscious consumers. Twiddles aims to fill a long-standing gap in the market by offering nutritionally dense, satisfying snacks without compromising on taste.

Yuvraj Singh’s journey from a World Cup hero to the founder of Twiddles is driven by his passion for food and his dedication to a balanced, conscious lifestyle, a philosophy honed during his years as an international athlete. 

“I believe indulgence and health can go hand in hand. As an athlete, I understand the value of balanced nutrition, and with Twiddles, we’re filling a gap by offering snacks that blend rich taste with nutritional benefits, supporting a mindful approach to eating. With Infinity Studios, I found an ideal partner who shares my vision of creating a global guilt-free snacking brand. ” Yuvraj sums up Twiddles’ philosophy: “Healthy or unhealthy, we all eat across the spectrum. Twiddles is here to support that balance with options that fit into any lifestyle,” said Yuvraj Singh.

Twiddles’ initial lineup will include almond, walnut, and cashew chocolate spreads, which boast up to 70 percent nuts and seeds, zero preservatives, 70 percent less sugar, and no palm oil. Complementing the spreads are snackable bites, naturally sweetened with dates, designed to offer an instant energy boost in convenient packaging. Twiddles is co-created by Alfinity Studios, a venture studio focused on partnering with celebrities and influencers to launch purpose-driven, consumer-focused brands.

Kumar Gaurav, Co-Founder, Alfinity Studio stated, “It’s incredibly exciting to work with Yuvraj on bringing his vision to life with Twiddles. His passion for balanced indulgence is infectious, and we’re proud to co-create a brand with him that’s not just about great taste but a whole lifestyle shift. We are working on creating more product lines that fulfill our vision of bridging the gap between indulgence and wellness and becoming an go-to-option for conscious consumers.”

Twiddles’ products will initially be available through e-commerce, quick commerce, and retail channels in India, with plans for expansion through strategic co-branded collaborations. The brand also has global ambitions, intending to reach international markets within six months of its launch, bringing a uniquely Indian touch to balanced snacking worldwide.

In an innovative collaboration set to redefine dating and social interactions, PUMA India has teamed up with Bumble, the women-first dating app, to bring a fresh experience for young adults. The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person. The event is set to take place on November 10th in Bengaluru, just ahead of Singles' Day (November 11th), offering a trend-setting opportunity for young adults to meet, mingle, and bond over shared interests.

The event, designed for individuals aged 21 to 35 years, will feature a 3km run starting from Nexus Koramangala Mall. After the run, participants will have the chance to relax and socialize at a mixer, further enhancing the opportunity for connections and meaningful conversations in a fun, active setting.

Recent data reveals that Millennials and Gen Z are increasingly drawn to immersive, social experiences. In India, shared interests in sports have been shown to be an effective way of forming connections. According to a Bumble survey, nearly 72 percent of Indians would be open to going on a sports-themed first date, while 44 percent view a lack of interest in sports as a dealbreaker. These insights have fueled the partnership between PUMA India and Bumble, both of which seek to foster meaningful connections through a shared passion for sport.

Karthik Balagopalan, Managing Director, PUMA India said, “At PUMA India, we are committed to looking for novel ways of engaging with our young consumers and bringing them together through the power of sport. Finding a like-minded partner in Bumble, who shares our vision of creating unique properties for youngsters to meet and connect, with is exciting. We strongly believe that the running community is a great opportunity for people to meet, jointly experience the thrill of this fantastic sport, and make new memories. Together with Bumble, we have created a differentiated meeting experience that is all about movement, and energy, and in turn, fosters a vibrant running community in the country. We can’t wait for everyone to see what we have planned together for the run and the year ahead.”

Pracheta Mazumdar, India Senior Marketing Manager, Bumble shared, “With the growth of sports documentaries and international competitions, sports is playing a bigger role in how we connect so it’s not surprising that it’s also showing up in a big way in dating. Our research shows that for 1 in 3 single Indians, a shared love of sports has now become a ‘must have’ regardless of whether they actively participate in sports or just watch it. This reflects a changing approach amongst singles to fit their dating life into their personal lives, focusing on turning what they already enjoy into a date instead of treating dates as a separate activity. We're excited to partner with PUMA India to bring this to life with a singles run that allows our Bumble community to meet like-minded people in a relaxed and fun setting, reducing the pressures often associated with dating.“

Mohit Joshi, CEO, Havas Media Network India stated, “We at Havas have always believed in fostering meaningful connections through our meaningful media ethos. This collaboration between PUMA India and Bumble - two extremely popular youth-oriented global brands for the singles-only run is a testament to the human need for connection and companionship. The stage is set for singles to bond through this unique platform, which is a delightful mix of fitness and fun. This collaboration is just what is needed to bring in a spirit of freshness and community building in the lives of youngsters who will be participating in the run.”

As a leading sports brand in India, PUMA India has long been an advocate for running and fitness, sponsoring major events like the Vedanta Delhi Half-Marathon, the Ladakh Marathon, and the Nitro 5k and 10k runs. With this new collaboration, PUMA continues to build a strong running community while partnering with Bumble to inspire connections through sport. This is just the beginning of many more experiences that aim to bring people together in an active, inclusive environment.

Wellbeing Nutrition, a prominent name in India's wellness and nutrition sector, is elevating its presence in the wellness market with the launch of a new campaign featuring Soha Ali Khan and Kunal Kemmu. This dynamic duo, known for their dedication to fitness and balanced living, will promote the brand’s protein range as part of the Sports & Performance line. Their shared philosophy on health and wellness makes them an ideal fit for Wellbeing Nutrition’s mission, as they advocate for plant-based products and the power of convenient nutrition.

The global demand for protein supplements is soaring, particularly as plant-based diets gain traction, with the market forecast to reach $55.32 billion by 2032. Soha and Kunal will represent the campaign for Wellbeing Nutrition's Sports & Performance range, which includes SuperFood plant protein, Multis for Him and Her, Triple Strength Omega, and the popular Magnesium supplement. This product line is designed to support muscle growth, recovery, weight management, immunity, and digestion—serving as essential building blocks for active lifestyles.

“Growing the Sports & Performance category has been a key focus for us, and we have seen incredible success with our protein and magnesium-centric products, as they have displayed proven efficacy with our consumers, and people are slowly realizing the importance of including micronutrients in their daily lives,” said Saurabh Kapoor, Co-Founder of Wellbeing Nutrition. “In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone, which is where supplements play a crucial role in optimizing health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority.”

Kunal Kemmu shared, “Staying fit and healthy while balancing personal and professional responsibilities can be challenging, but Wellbeing Nutrition makes it easy with their clean and effective products.”

Soha Ali Khan added, "I've always believed in a holistic approach to wellness, combining fitness with mindful nutrition. Wellbeing Nutrition’s commitment to clean, effective products aligns perfectly with my own values, making it a natural fit into my lifestyle.”

India’s sports nutrition market is experiencing rapid expansion, spurred by product research, innovation, and a growing trend toward health consciousness. Projected to reach US$ 3.1 billion by 2032, Wellbeing Nutrition is committed to leading this growth through safe, effective, and research-backed innovation.  With Soha and Kunal’s influence, the brand aims to connect with a broader audience and build a stronger base among fitness-conscious consumers across India.

Reebok has unveiled a partnership with Generation Joy, a wellness company focused on transforming sports nutrition by providing high-quality, effective, and research-supported products to introduce innovative performance and nutritional offerings. Through this collaboration, Generation Joy will distribute Reebok-branded protein and collagen, vitamins, pre- and post-workout supplements, and hydration products in the U.S. and Canada.

“A performance line of nutritional supplements is a natural extension for Reebok, reinforcing its commitment to sports and wellness,” states Steve Robaire, executive vice president of Reebok at Authentic. “We look forward to delivering products that inspire and support our customers’ fitness journeys together with Generation Joy.”

This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector. The products are designed to cater to a wide audience, simplifying the customer experience through an accessible range of nutritional items that support fitness goals.

“We’re thrilled to join forces with Reebok to ignite a movement towards healthier, more active lifestyles,” remarks Laura Dweck, president of Generation Joy. “Building on Reebok’s legacy of sport and fitness excellence, we’ve formulated a disruptive performance system that fuels fitness from within. Not only did we create products informed by cutting-edge data, but they taste amazing, too.”

The product lineup will include various offerings tailored to meet the diverse needs of consumers, featuring nutritional supplements aimed at enhancing endurance and recovery. Each product is crafted with quality and functionality in mind, ensuring that customers can perform at their best both inside and outside the gym. The new assortment will be available at department stores, specialty retailers, and online.