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Parents today rely on more than product labels when choosing babycare essentials. They look for trusted recommendations, expert advice, and authentic experiences before making a purchase. This shift has encouraged babycare brands and parenting platforms to collaborate with celebrities, influencers, and parenting communities to build stronger connections with consumers.

From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures. These partnerships not only improve brand visibility but also help educate parents about infant care, nutrition, skincare, and early childhood development.

According to industry estimates, the Indian baby care products market is expected to continue expanding steadily over the next few years, driven by rising disposable incomes, increasing awareness of infant health, premium product adoption, and the rapid growth of e-commerce. Celebrity endorsements and parenting-focused collaborations have become a key strategy for brands looking to strengthen consumer trust and engagement.

Here are the top babycare brands and parenting platform collaborations that have made a significant impact in India's retail and digital parenting ecosystem.

Johnson's Baby x Kareena Kapoor Khan and Anil Kapoor

Among India's most recognized babycare brands, Johnson's Baby has consistently partnered with celebrities who resonate with family audiences.

Actor Kareena Kapoor Khan has been one of the brand's prominent ambassadors, frequently speaking about motherhood and baby skincare. Her campaigns have focused on gentle formulations, everyday baby care routines, and building trust among new parents.

The brand has also collaborated with Anil Kapoor for family-oriented campaigns that highlight the importance of caring relationships across generations. These initiatives helped Johnson's Baby connect with both young parents and extended families involved in childcare decisions.

Mamaearth x Shilpa Shetty

Mamaearth built its identity around toxin-free, nature-inspired personal care products for babies and adults. To strengthen this positioning, the company partnered with Shilpa Shetty, whose wellness-focused public image aligned closely with the brand's philosophy.

The collaboration highlighted safe ingredients, transparency, and chemical-free formulations while targeting millennial parents seeking natural alternatives for baby care.

Mamaearth also leveraged digital platforms, influencer communities, and parenting creators alongside celebrity campaigns to expand its reach among young families. Key highlights of the collaboration included promoting natural baby care solutions, Strong digital-first marketing, High engagement across social media, and Appealed to health-conscious parents.

Himalaya BabyCare x Anushka Sharma

Himalaya BabyCare strengthened its parenting-focused communication through its association with Anushka Sharma.

Known for advocating conscious parenting and wellness, Sharma's collaboration reinforced the brand's focus on herbal ingredients and gentle babycare products. The campaigns centered on nurturing babies with naturally inspired skincare and hygiene solutions.

The partnership resonated with modern parents who increasingly prioritize ingredient transparency and dermatologically tested products. The association impacted the brand in such a way that it reinforced herbal positioning, connected with young urban parents, enhanced credibility through trusted celebrity association, and expanded digital parenting conversations.

Cetaphil Baby x Rohit Sharma and Ritika Sajdeh

In 2025, Cetaphil Baby appointed Indian cricketer Rohit Sharma and his wife Ritika Sajdeh as the brand ambassadors for its dedicated baby skincare range. As parents to two young children, the couple was chosen to represent the brand's vision of modern parenting and shared caregiving responsibilities. The campaign was built around the theme "Parenting ki Nayi Parampara," highlighting the growing shift in Indian households where parenting responsibilities are increasingly shared by both mothers and fathers. Through television, digital, and social media campaigns, the partnership aimed to encourage co-parenting while promoting safe, gentle, and pediatrician-recommended skincare products for babies.

Cetaphil Baby's product portfolio includes baby bathing bars, washes and shampoos, lotions, diaper cream, and massage oil, which are available across baby specialty stores, pharmacies, general trade outlets, and e-commerce platforms.

Ed-a-Mamma x Alia Bhatt

Founded by Alia Bhatt, Ed-a-Mamma has evolved from a children's apparel brand into a broader parenting-focused lifestyle brand.

The brand promotes sustainability, mindful parenting, and environmentally conscious products for children. Following Bhatt's journey into motherhood, Ed-a-Mamma expanded its messaging around parenting, child development, and responsible consumption.

Its digital campaigns frequently engage parents through educational content, storytelling, and community-led initiatives, creating a deeper relationship beyond product sales. Key strengths of the collaboration include Founder-led authenticity, Sustainability-focused positioning, Community-driven engagement, and Strong digital presence among millennial parents. 

FirstCry x Amitabh Bachchan

India's largest parenting and baby products platform, FirstCry, strengthened its brand visibility by partnering with Amitabh Bachchan.

The collaboration reinforced trust, reliability, and accessibility while promoting FirstCry's extensive range of baby products, toys, clothing, and parenting essentials. As a one-stop parenting platform, FirstCry has successfully combined celebrity endorsements with digital content, parenting advice, and personalized shopping experiences.

Its omnichannel presence across physical stores and e-commerce has further strengthened its leadership position in India's babycare retail market.

The Future of Parenting Platform Collaborations in India

India's parenting ecosystem is rapidly evolving with the rise of e-commerce, parenting apps, online communities, and social media creators. Babycare brands are expected to deepen collaborations with celebrities, pediatric experts, parenting influencers, and digital platforms to offer educational content alongside product recommendations.

Artificial intelligence-powered parenting apps, personalized product suggestions, and community-driven content are likely to become major drivers of engagement over the coming years. Brands that combine trust, transparency, expert guidance, and authentic storytelling will be better positioned to build long-term relationships with modern parents.

Bhima Jewellers has announced actor Janhvi Kapoor as its new brand ambassador, marking a strategic move to strengthen its connection with consumers across India while reinforcing its legacy of trust and craftsmanship.

The partnership is aimed at enhancing the brand's appeal among a wider consumer base, particularly younger audiences, while continuing to uphold the values that have defined Bhima Jewellers for decades. The company believes Kapoor's blend of South Indian roots and nationwide popularity aligns with its vision of expanding its heritage-driven identity to consumers across different regions.

The collaboration also reflects the changing preferences of today's jewellery buyers, who increasingly seek a balance between traditional craftsmanship and contemporary design. Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.

Janhvi Kapoor said, "Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy.”

a Bhima Jewellers spokesperson shared, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor's warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”

The jewellery retailer said the partnership celebrates a shared appreciation for heritage, tradition and evolving consumer aspirations. By bringing together Bhima Jewellers' century-old legacy and Kapoor's contemporary appeal, the company aims to strengthen its relevance across generations while continuing to build long-term relationships with customers.

With this latest brand association, Bhima Jewellers continues its focus on combining heritage, craftsmanship and modern relevance as it expands its presence across India's jewellery market.

Global footwear brand Skechers has partnered with Cloudco Entertainment to introduce the Skechers x Care Bears collection, a licensed footwear collaboration inspired by the iconic Care Bears characters. The collection is designed for adults who grew up with the franchise as well as younger consumers influenced by Y2K fashion trends. Available across women's and children's categories, the range combines Care Bears-themed designs with Skechers' signature comfort technologies.

The collaboration brings together two established brands to create products featuring familiar Care Bears characters across some of Skechers' most popular footwear styles. The collection reflects the growing demand for nostalgia-driven licensed merchandise while expanding the brand's portfolio through character-based collaborations.

Michael Greenberg, President, Skechers commented, "Nostalgia is having its moment – and Care Bears is one of the most coveted childhood memories for millions of adults today. They've grown up with its messages of love, unity and emotional security – which we think bonds beautifully with our brand's mission to provide comfort to the world. Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear."

For Cloudco Entertainment, the collaboration is part of its broader licensing strategy as the Care Bears brand approaches a significant milestone.

Robbie Prinzo, Head, Global Licensing, Cloudco Entertainment said, "Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears. As we approach the brand's 45th anniversary, Care Bears fans can find their favorite style, whether they're walking down memory lane or getting to know our Beary Besties for the very first time."

The collection showcases several popular Care Bears characters, including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites. Their colourful graphics and character-inspired prints have been incorporated into a variety of Skechers footwear styles while retaining the brand's comfort-focused features.

For women, the range includes Skechers Arch Fit Arcade and Skechers UNO designs, while the children's collection features S-Lights, Twinkle Toes, Skechers Uno, and Foamies styles. The products blend vibrant colours with licensed character artwork across multiple silhouettes aimed at different age groups.

Streets has expanded its licensing collaboration with dusk, introducing a new collection inspired by its popular ice cream flavours that marks the brand's entry into the bath, body and personal care category for the first time. The latest partnership, described as the largest collaboration between the two brands to date, extends beyond home fragrance and introduces new product categories across Australia and New Zealand.

The collection has been developed around some of Streets' best-known ice cream brands, translating familiar flavours into fragrance-led products for home and personal care. The collaboration also reflects the company's strategy to extend its brand presence beyond its traditional ice cream portfolio through licensed consumer products.

“This collaboration marks an exciting step forward for Streets as we extend our brand beyond ice cream and into new sensorial experiences. Partnering with dusk allows us to translate our most iconic flavors, known for creating joyful and nostalgic moments, into fragrance-led formats. This unlocks new occasions and deepens our connection with consumers in a meaningful and unexpected way," stated Juliette Fleming, Marketing Manager, The Magnum Ice Cream Company.

The partnership was brokered by Asembl on behalf of The Magnum Ice Cream Company. The new collection became available through dusk stores from July 1, bringing a wider range of licensed products inspired by Streets to consumers across Australia and New Zealand.

The latest rollout builds on the success of previous collaborations between the two brands in 2022 and 2023 while introducing new product categories for the first time.

Justin Watson, Managing Director, Asembl shared, "We first brought Streets together with dusk in 2022, and when it returned ahead of summer 2023, it served up another sweet succes. Now for the first time ever, Bubble O’Bill, Rainbow Paddle Pop, Splice and Weis are expanding into bath, body and personal care, bringing their much-loved nostalgia to bathrooms across Australia and New Zealand.”

The new range forms part of dusk's broader strategy to strengthen its presence in the fragrance and personal care segment by expanding beyond home fragrance products. The retailer is leveraging fragrance storytelling and licensed intellectual property to introduce products across additional lifestyle categories.

The collection includes the return of home fragrance products such as scented candles and wax melts in Banana Paddle Pop, Bubble O'Bill, Golden Gaytime, Rainbow Paddle Pop, Splice, and the newly added Weis fragrance. It also marks the debut of reed diffusers across all six fragrances. Alongside home fragrance, the collaboration introduces cruelty-free bath and body products including body wash, body lotion, and hand cream inspired by Bubble O'Bill, Rainbow Paddle Pop, Splice, and Weis.

“Streets is one of Australia's most iconic brands, and we're excited to build on the success of our past collaborations by expanding it into the exciting bath, body and personal care category. From Rainbow Paddle Pop to Bubble O'Bill, these nostalgic favorites capture the joy of summer, and we're delighted to bring a taste of those moments to customers in a fresh and unexpected way. Over the past 18 months across various collections, we have been gradually expanding into this new segment and are thrilled to now be launching a Streets bath and body collection, strengthening our presence in the category," stated Jeremy Taylor, chief marketing officer, dusk.

Fashion doll brand Bratz, owned by MGA Entertainment (MGA), has partnered with luxury fashion label Rodarte to introduce a limited-edition collection of collector dolls and apparel. The collaboration combines Rodarte's signature fashion aesthetic with Bratz's distinctive style through exclusive products featuring the brand's iconic characters.

"Bratz has always been about pushing boundaries in fashion and empowering fans to express themselves unapologetically. Partnering with Rodarte allows us to celebrate fashion as both wearable and collectible art. Together, we've created a collection of dolls that blends Rodarte's signature artistry with the bold spirit of Bratz, celebrating the creativity, confidence and individuality that define both brands," stated Jasmin Larian Hekmat, president and creative director, Bratz.

The collection introduces two collector dolls inspired by Rodarte's runway designs. Cloe is dressed in an ivory satin gown featuring voluminous sleeves, blue floral appliqués, a sky-blue train, and a coordinating floral headpiece with a veil. Sasha, meanwhile, is styled in a violet-and-black outfit detailed with metallic embroidery, puff sleeves, lace accents, and fairy wings.

Kate and Laura Mulleavy, Rodarte added, "We love Bratz and we are so excited to design for the iconic Cloe and Sasha. Seeing the fantastical world of Rodarte come alive in the Bratz dolls language has been such a thrilling experience and we cannot wait for the fans to collect them!”

In addition to the collector dolls, Rodarte has introduced a limited-edition apparel range inspired by the same creative direction. The collection includes baby tees, a graphic T-shirt, and a crewneck sweatshirt featuring Bratz characters Sasha and Cloe, combining the fashion house's design language with Bratz's focus on self-expression.

The Bratz x Rodarte collector dolls will be available exclusively on Bratz.com from July 6, followed by a retail release at Selfridges in August. The accompanying Rodarte apparel collection will also be available beginning July 6 through shoprodarte.com.

The Sock Street has appointed wrestler and mixed martial artist Sangram Singh as its brand ambassador while introducing its latest campaign, 'Wear What Keeps You Grounded'. The campaign also marks the launch of the brand's new Compression Performance Gear collection.

The newly introduced range includes compression socks, arm sleeves, and calf sleeves, expanding The Sock Street's portfolio beyond everyday socks. The collection is designed to support training, recovery, and athletic performance across a range of fitness activities.

As part of the campaign, the brand has released a film featuring Sangram Singh as he trains across strength, combat, and endurance disciplines. The film highlights the themes of performance, discipline, and consistency that form the core of the campaign.

Udit Mayor, CEO and Founder, The Sock Street said, "The way people approach fitness today has changed. Consumers do not move through life in just one lane, and they expect the products they wear to keep pace with that reality. The launch of our Compression Performance Gear collection reflects that evolution and marks an important step in our journey. Sangram Singh was a natural choice because his story reflects resilience, discipline and adaptability. Those values sit at the core of what we want The Sock Street to represent. Our ambition is to build products and stories that stay relevant across every stage of the performance journey."

Sangram Singh shared, "Every athlete’s journey is built on discipline, consistency and the willingness to keep improving. Those values have guided me across wrestling and MMA, and they continue to shape how I approach performance every day. That is why The Sock Street’s philosophy feels personal to me. It is about staying grounded while continuing to evolve, and that is a belief I strongly connect with."

Confectionery brand HI-CHEW, owned by Morinaga America, has partnered with FiiZ, a Utah-based specialty soda retailer, to introduce two limited-edition dirty sodas inspired by its dessert-flavoured candy range.

The new beverage lineup includes Orange Creamsicle and Frozen Key Lime Pie, following the recent expansion of HI-CHEW's Dessert Mix collection, which added Orange Creamsicle alongside returning flavours such as Key Lime Pie, Strawberry Ice Cream, and Candy Apple. 

The collaboration brings the dessert-inspired candy flavours into the beverage category by recreating them as dirty sodas. The limited-edition drinks will be available exclusively at FiiZ outlets from July 1 through August 31.

The HI-CHEW x FiiZ Orange Creamsicle drink combines Fanta Orange, ice cream purée, and cream, topped with whipped cream and a HI-CHEW Orange Creamsicle candy.

Meanwhile, the HI-CHEW x FiiZ Frozen Key Lime Pie drink features a blend of ice cream, key lime and vanilla syrups, finished with whipped cream, graham cracker crumbles, fresh lime, and a HI-CHEW Key Lime Pie candy.

Teruhiro "Terry" Kawabe, Chief Representative, U.S., President and Chief Executive Officer, Morinaga America said, "At HI-CHEW, we are continually exploring new ways to extend our brand beyond traditional confectionery and create meaningful connections with consumers through unexpected experiences. Our collaboration with FiiZ represents an exciting milestone as we enter the beverage category, leveraging the growing popularity of dirty sodas to bring our iconic flavors to life in a new format. By meeting consumers where culture and flavor intersect, we are creating additional opportunities for fans to engage with the HI-CHEW brand."

Scott Ball, President, FiiZ Drinks shared, "At FiiZ, we're always looking for new ways to surprise and delight our customers with creative flavor combinations and memorable drink experiences. HI-CHEW is a beloved brand known for its bold, fruit-forward flavors, making them a natural partner for us. Together, we've transformed two fan-favorite dessert flavors into indulgent dirty sodas that capture the fun, nostalgia and excitement of summer in every sip."

The collaboration marks HI-CHEW's entry into the beverage segment as the brand expands its presence beyond confectionery through limited-edition product offerings.

SharkNinja APAC has announced its first India-focused marketing campaign, partnering with Bollywood actors Ananya Panday and Chunky Panday to promote Ninja, the company's small kitchen appliance brand. The campaign follows SharkNinja's entry into the Indian market in April.

The campaign highlights two of the brand's products, the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker, through a series of films centred on everyday cooking experiences in Indian households.

One of the campaign films opens with Ananya Panday's remark about being "tired of chunky," which is later revealed to refer to uneven blends and the inconvenience of traditional blenders rather than her father. The campaign uses the narrative to introduce the cordless Ninja Blast Portable Blender.

Another set of films focuses on common mealtime discussions at home, with Chunky Panday taking on the role of a "Cooking Ninja" and preparing dishes such as biryani and fries using the Ninja Combi 14-in-1 Multicooker. The campaign showcases the appliance's ability to prepare multiple dishes simultaneously.

Mrunmay Mehta, MD & Country Head - India, SharkNinja APAC said, "For our first local campaign in India, we wanted partners who could bring warmth, humour, and familiarity to SharkNinja’s story. Ananya and Chunky Panday have a natural chemistry that helps us connect with Indian consumers in a way that feels both relevant and relatable.”

Ananya Panday shared, “I really enjoyed working on this campaign because it brought out the relationship I share with my father in such a natural way. We got to be ourselves while doing something we both genuinely enjoy, which is spending time around food and cooking. I’m delighted to be associated with such an iconic global brand in this space.”

Chunky Panday added, “For me, the kitchen has always been a place for conversation, laughter, and shared moments. Doing this campaign with Ananya made it even more special, because our equation brought that same sense of warmth and fun to the screen. I’m thrilled to be associated with Ninja, such an iconic and trusted global brand.”

According to the company, the campaign is designed to position the Ninja Blast Portable Blender and Ninja Combi 14-in-1 Multicooker within everyday Indian kitchen routines by showcasing their use in meal preparation and beverage making.

Baby care brand Baby Forest has launched its Khilta Mukhra Baby Face Cream, alongside a digital campaign titled 'Softness, Sealed with Ayurveda' to introduce the product to consumers.

Developed for baby facial skincare, the cream is formulated with ingredients including saffron, liquorice, shea butter, and honey. The product is designed to address the specific skincare needs of a baby's face, which is regularly exposed to factors such as milk, drool, and air-conditioned environments that can contribute to dryness.

To support the launch, Baby Forest has released two digital films, 'You Notice First' and 'Cheeks Everyone Loves'. The films depict everyday interactions between parents and babies, highlighting how parents notice changes in their baby's facial skin and choose products specifically designed for facial care.

Gagan Agarwal, Founder & CEO, Baby Forest said, “At Baby Forest, we believe that baby care is built around small moments of attention - a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child. With ‘Softness, Sealed with Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that. Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”

The launch campaign will be promoted across digital platforms through collaborations with parenting influencers, paediatricians, and dermatologists. Baby Forest will also expand its reach through online marketplaces including Amazon, FirstCry, and Nykaa, while product sampling will be carried out via Blinkit, Swiggy Instamart, and selected DLF residential communities.

Jockey India has expanded its youth-focused athleisure brand, JKY Groove, with the launch of a new collection for men and women. The latest range is being introduced alongside the brand's "Always In It" campaign.

The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms. The men's range features mesh jerseys, oversized polo shirts, graphic ringer T-shirts, co-ord sets, cargo trousers, and shorts.

 Nihal Rajan, Chief Marketing Officer, Jockey India, said, "Young consumers today don't separate comfort from style; they expect both, all the time. That's exactly what inspired JKY Groove. 'Always In It' celebrates a generation that doesn't wait for occasions. They're in the game, in the moment, in the conversation and in the culture. JKY Groove is designed to move with them through it all. Since launch, we've seen an incredible response from a generation that wants fashion to move as fast as they do. With this new drop, we're bringing fresh silhouettes, bolder styling and more versatility to help them stay comfortable while expressing their individuality. That's what being 'Always In It' is all about."

The new JKY Groove collection is available through select Jockey Exclusive Outlets, online marketplaces, and the brand's official website.

Jockey India said the campaign will be promoted through digital content, social media platforms, creator collaborations, and retail activations.

Skechers has partnered with Cloudco Entertainment to introduce the Skechers x Care Bears collection, a new collaboration inspired by the iconic Care Bears characters. The collection is designed for adults who grew up with the franchise as well as younger consumers drawn to Y2K-inspired fashion.

The collection is now available across a selection of Skechers' footwear styles and comfort technologies for women and children. It combines Care Bears-inspired colours, graphics, and prints with the brand's signature footwear designs.

Michael Greenberg, President, Skechers said, "Nostalgia is having its moment – and Care Bears is one of the most coveted childhood memories for millions of adults today. They've grown up with its messages of love, unity and emotional security – which we think bonds beautifully with our brand's mission to provide comfort to the world. Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear."

Robert Prinzo, Head, Global Licensing, Cloudco Entertainment added, "Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears. As we approach the brand's 45th anniversary, Care Bears fans can find their favorite style, whether they're walking down memory lane or getting to know our Beary Besties for the very first time."

The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites. The collection spans several women's and children's footwear styles, combining colourful character-inspired designs with Skechers' comfort-focused technologies.

For women, the collection includes Skechers Arch Fit Arcade and Skechers UNO styles. The children's range features S-Lights, Twinkle Toes, Skechers Uno, and Foamies footwear.

The Skechers x Care Bears collection is available at select Skechers retail stores worldwide and through the brand's official website.

GUNNAR USA has announced the launch of officially licensed gaming glasses inspired by Soldier 11, a character from HoYoverse's Zenless Zone Zero. The gaming eyewear is scheduled to be released in the third quarter of the year.

The new glasses feature a single-shield lens design with black frames, yellow accents, and Zenless Zone Zero insignia. The overall design is based on Soldier 11, an enforcer character from the game set in the fictional city of New Eridu.

According to the company, the eyewear includes flexible spring hinges, GUNNAR's patented lens technology, and G-Shield Plus lens coating designed to offer anti-reflective and smudge-resistant properties. The lenses also block blue light and provide 100 percent UV protection.

Each pair will be sold with a collector's puffy pouch and a microfiber cleaning cloth featuring Soldier 11 artwork. Customers will be able to choose between Amber and Sun lens tint options, both paired with an Obsidian frame and neutral focus power.

The glasses have a lens width of 142 mm, frame width of 141 mm, temple length of 122 mm, and weigh 34.9 grams without packaging. Every purchase will include a 24-month warranty.

GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.

adidas Originals has introduced a new collaboration with Brain Dead and Disney, unveiling a limited-edition collection inspired by vintage football culture ahead of the FIFA World Cup 2026.

The collection is centred around a streetwear-inspired version of the first adidas Predator football boot launched in 1994. The updated footwear replaces the original studded sole with a heavy rubber outsole while retaining the moulded rubber upper. It also features two removable foldover flap tongues in faux crocodile leather and patent leather.

The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters. The footwear is accompanied by Mickey Mouse and Brain Dead key chains.

The apparel collection features three co-branded football kits, each including jerseys, shorts, and socks. The kits are available in three colour combinations: yellow with green and black stripes, white with green and red stripes, and blue with white and red stripes.

Each jersey features Disney and Brain Dead branding, flock-printed Disney characters on the sleeve, a flock-printed Disney logo on the chest, a Brain Dead logo inside the neckline, and an all-over Mickey Mouse print. The matching shorts carry the same print, while the socks include embroidered Disney characters.

The collection also includes a Donald Duck graphic T-shirt, crinkled nylon shorts, a track top with Disney character patches, and a graphic-printed scarf.

The adidas Originals x Brain Dead by Disney collection was launched on June 29 in limited quantities through the adidas CONFIRMED app, adidas.com, select adidas stores, select retail partners, and wearebraindead.com.

FirstClub has launched a new brand campaign centred on grocery quality over delivery speed as the company celebrates its first anniversary.

The campaign film draws attention to concerns around inconsistent quality in fruits and vegetables ordered through quick commerce platforms. Using humour to portray everyday grocery shopping experiences, the campaign positions product quality as an important factor in online grocery purchases.

The campaign also coincides with the launch of FirstClub's anniversary sale, which will run from July 3 to July 12. During the sale, the company will offer discounts and introductory offers for first-time customers.

Ayyappan R, Founder and CEO, FirstClub said, “For the last few years, quick commerce has been defined by a race to deliver faster. While that has undoubtedly transformed convenience, we believe consumers are beginning to ask a more fundamental question: Is the product I'm receiving actually good? At FirstClub, we've always believed that quality should not be an assumption—it should be a promise. As we complete our first year, this campaign reflects that belief and our commitment to building India's first quality-first grocery platform with more offers during the birthday week”.

The campaign will be rolled out across OTT platforms, YouTube, connected TV, Spotify, print, and digital media in Bengaluru from July 3 to July 12.

The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.

Oppo India has launched a new campaign ahead of the July 2 debut of its Reno16 Series, introducing the theme #LiveItYourWay. Fronted by actor Janhvi Kapoor, the campaign focuses on individuality, creativity, and self-expression among younger audiences.

At the centre of the campaign is a film that follows the story of Rhea, an aspiring musician navigating self-doubt before finding encouragement and support from her father. The storyline captures her personal journey as she pursues her passion for music and prepares for an important campus audition.

The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative. Integrated throughout the film are the Reno16 Series and OPPO Enco Air5, showcasing features such as AI-enabled editing tools, imaging capabilities, and active noise cancellation within the storytelling experience.

Sushant Vashistha, head of digital marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."

Goldee Patnaik, head of communications, OPPO India, said: “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments - they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey - from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”

 Janhvi Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”

According to the company, the Reno16 Series combines advanced camera technology with AI-powered editing capabilities and software tools tailored for photography and content creation. The campaign will be amplified across OPPO India’s digital platforms, cinema screens, OTT platforms, and out-of-home media channels.

Oppo India has launched a new campaign ahead of the July 2 debut of its Reno16 Series, introducing the theme #LiveItYourWay. Fronted by actor Janhvi Kapoor, the campaign focuses on individuality, creativity, and self-expression among younger audiences.

At the centre of the campaign is a film that follows the story of Rhea, an aspiring musician navigating self-doubt before finding encouragement and support from her father. The storyline captures her personal journey as she pursues her passion for music and prepares for an important campus audition.

The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative. Integrated throughout the film are the Reno16 Series and OPPO Enco Air5, showcasing features such as AI-enabled editing tools, imaging capabilities, and active noise cancellation within the storytelling experience.

Sushant Vashistha, head of digital marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."

Goldee Patnaik, head of communications, OPPO India, said: “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments - they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey - from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”

 Janhvi Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”

According to the company, the Reno16 Series combines advanced camera technology with AI-powered editing capabilities and software tools tailored for photography and content creation. The campaign will be amplified across OPPO India’s digital platforms, cinema screens, OTT platforms, and out-of-home media channels.

NIVEA has introduced its new campaign, ‘Upar Upar Se’, to support the launch of its Super 10 Serum Lotion, positioning the product around deeper and more effective body care routines.

Built around the commonly used phrase ‘upar upar se’, the campaign highlights the limitations of surface-level body care practices and encourages consumers to shift toward skincare choices centred on performance and visible results. The initiative particularly targets younger audiences who are increasingly inclined toward skincare solutions formulated with active ingredients.

The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters. According to the company, the formulation has been developed to help address concerns such as dullness and dark spots while also delivering hydration and daily sun protection.

Shweta Dalal, Marketing Director, NIVEA India, said, “At NIVEA, innovation is rooted in creating superior product benefits that truly matter to consumers. With our latest launch, NIVEA Super 10, we are bringing 10-layer deep hydration to life through a proposition that delivers glowing, moisturised skin with everyday ease. ‘Upar Upar Se’ is more than a phrase; it reflects a behavior we all recognise, where body care is often seen as only surface-level.

With this campaign, we wanted to challenge that mindset and reframe expectations for body care. Today’s consumers are more informed and intentional, and they expect the same level of efficacy from body care as they do from facial skincare. NIVEA Super 10 combines high-performance ingredients with accessibility, making effective body care both relevant and easy to embrace.”

Through this campaign, NIVEA aims to reinforce changing consumer expectations in the body care category by focusing on ingredient-led formulations and encouraging a more result-oriented approach to everyday skincare.

Jewellery brand Mia by Tanishq and beauty brand Lakmē have announced a collaboration that brings together jewellery and beauty in a joint campaign focused on everyday styling. The partnership combines Mia's Sunkissed Collection with the Lakmē 9to5 Hya Beach Edit, targeting consumers who incorporate both beauty and jewellery into their daily routines.

The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories. Through curated content, influencers will showcase how jewellery and beauty products can be styled together for everyday occasions, highlighting themes of self-expression and personal style.

The collaboration is built on the insight that younger Indian consumers increasingly wear jewellery and use beauty products as part of their everyday identity rather than reserving them for weddings, festivals, or special occasions. By bringing together two categories that have traditionally been marketed separately, the brands aim to create a unified lifestyle proposition centred on daily wear.

Shyamala Ramanan, Business Head, Mia by Tanishq said, "At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmē, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sunkissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions."

Ashwini Rao, Vice President, Lakmē added, "For the modern woman, style isn't a calendar event; it's a daily reality. With the Lakmē 9to5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sunkissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence."

Following the initial campaign, the two brands plan to extend the collaboration through a series of marketing initiatives, activations, and seasonal campaigns, including festive and holiday engagements, aimed at strengthening conversations around everyday style, beauty, and self-expression.

ITC's confectionery brand Candyman has teamed up with comedian and content creator Biswa Kalyan Rath for a new digital campaign promoting its Tadka Masala Jelly.

The campaign is based on the idea of adding an unexpected twist to everyday conversations, mirroring the product's combination of sweetness, chatpata masala, and kaccha aam flavour. Set in a restaurant, the film features Rath giving humorous dubbed interpretations to ordinary interactions between strangers, reflecting the brand's distinctive flavour profile.

According to the company, the campaign draws inspiration from the way consumers describe Candyman Tadka Masala Jelly, highlighting its blend of sweet and tangy flavours along with the nostalgic taste of raw mango.

Subash Balar, Vid – Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC said, "Candyman Tadka Masala Jelly has built strong consumer affinity by delivering a flavour experience that is not just sweet but is elevated through chatpata masala flavour. Consumers associate the brand with masala and the nostalgia of kaccha aam. With this campaign, we wanted to bring that distinctive personality to life through content that is entertaining, relatable, and shareable. Biswa's unique style of humour made him the perfect collaborator to recreate the same unexpected tadka that consumers experience when they bite into the product."

Rakesh Menon, Chief Creative Experience Officer, Ulka shared, “Tadka is not just a flavour, it’s a feeling. The idea was to find that moment in everyday life where the unexpected hits you and makes everything more interesting. Candyman Tadka Masala Jelly already does that in your mouth. We just wanted to do the same thing to a conversation.”

Biswa Kalyan Rath, writer and YouTuber stated, "The fun part about this collaboration was taking completely normal conversations and giving them an unexpected twist. That's exactly what Candyman Tadka Masala Jelly does: it takes something familiar and makes it a lot more interesting. The concept gave me plenty of room to play with surprise and humour, which made the entire experience genuinely enjoyable."

The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.

Burger King has introduced a new collectible premium series for its Junior Meals across the Nordic region, featuring six domino sets inspired by emoji brand characters. The limited-edition collection also includes a special emoji-style version of the Burger King mascot, the King.

The new promotion combines the traditional domino game with characters from the emoji brand universe. Each set features different emoji-themed designs and characters, encouraging families to collect all six editions while engaging in a classic tabletop game.

A key element of the campaign is the exclusive emoji brand adaptation of the Burger King King. The collaboration brings together two globally recognized brands through a collectible designed specifically for the promotion.

The initiative was developed in partnership with Toy Promotion Scandinavia and The Emoji Company. According to the companies, the collection has been designed to promote repeated use and long-term play value, supporting a more sustainable approach to children's promotional products.

Nicole Reyes Meyer, Brand Manager, Burger King stated, "At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants. The emoji brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again."

Per Wahlqvist, Chief Executive Officer, Toy Promotion Scandinavia stated, "Our objective was to create a premium that delivers genuine long-term play value while bringing together two highly recognizable worlds. The domino format is timeless and universally understood, while the emoji brand characters add personality, fun and collectability. We believe families throughout the Nordic region will enjoy collecting the full series and playing together."

Marco Hüsges, chief executive officer and founder, The Emoji Company commented, "The emoji brand has always been about creating emotional connections through fun, expression and shared experiences. This promotion beautifully brings those values to life. Together, we have created a collection that encourages interaction, imagination and family entertainment."

The six collectible domino sets will be available for a limited period with Burger King Junior Meals at participating restaurants across the Nordic region, subject to availability.