Revlon Ties Up with Megan Thee Stallion to Launch Makeup Line
Revlon Ties Up with Megan Thee Stallion to Launch Makeup Line

Revlon has announced a Revlon x Megan Thee Stallion Hot Girl Sunset Collection to launch exclusively on StockX via DropX, a direct-to-consumer product release method powered by the global e-commerce marketplace for consumers of current culture.

Chandra Coleman Harris, General Manager, Revlon, said, “We knew immediately that StockX was the ideal platform to launch this one-of-a-kind collection with Megan Thee Stallion. Given the palpable excitement around Megan, we wanted an unexpected launch model to match it. StockX is at the center of culture, so the synergies between our brand DNA, her fans, and StockX's dynamic marketplace aligned perfectly.”

The Revlon x Megan Thee Stallion Hot Girl Sunset collectible four-piece set is a rapper and Revlon Brand Ambassador, Megan Thee Stallion's first collection with Revlon. With this drop, Revlon also becomes the first makeup brand to launch a collection on StockX.

Deena Bahri, Chief Marketing Officer, StockX, stated, “Much like StockX, Revlon has a rich history of innovation, which is particularly remarkable for a company nearing its centennial. Launched in close collaboration with Megan Thee Stallion, a trailblazer in her own right, this DropX once again reinforces our commitment to unlocking access to of-the-moment products across a wide range of categories, and to amplifying brands and creators that share in our mandate to offer our customers an equal opportunity to self-expression.”

The new line features a new face and eye palette with Megan's 10 hand-picked shades. Her original Hot Girl artwork on the packaging is inspired by her love of anime and her signature Savage style. The Hot Girl embossed makeup bag in a choice of hot coral or orange also contains faux lashes and Super Lustrous The Gloss, renamed THEE GLOSS, for this collection.

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