Roostels India and Viacom18 Collab to Launch Experiential Roadies Rostel Staycation

Roostels India, in partnership with Viacom18 Consumer Products, has introduced an experiential holiday staycation concept in India. The opening of Roadies Rostel in Ahmedabad, in collaboration with Leisure ARC, marks the first franchisee under the esteemed 'Roadies Rostel' brand. This strategic move signifies a significant milestone for the company as it aims to expand its presence in at least 15 more locations across the country.

Through the collaboration between Roadies Rostel and Leisure Arc, guests can anticipate an immersive experience with unparalleled hospitality. They can also engage in various sports and leisure activities. The Ahmedabad resort boasts 17 Roadies-themed rooms meticulously designed to cater to the needs of modern-day travelers.

Amit Shah, MD of Leisure ARC expressed, "We are delighted to be a franchise partner of Roadies Rostel. Our property has been specifically designed to cater to adventure enthusiasts, offering comfortable accommodations with modern amenities, delectable local cuisine, and a vibrant community of like-minded travelers and explorers. Roadies Rostel Leisure ARC provides a unique experience and will become a popular weekend destination for people in Ahmedabad while attracting backpackers from across the country."

Sachin Puntambekar, Business Head of Consumer Products at Viacom18 stated, "We are thrilled to announce the launch of Roadies Rostel in Ahmedabad. This marks a significant first step in the Roadies Rostel journey, as we aim to redefine the boundaries of hospitality and infuse the spirit of Roadies into the realm of travel and backpacking."

Roadies Rostel stands as a distinctive experiential holiday brand in the country, allowing guests to live the exhilarating Roadies experience and connect with like-minded individuals. The franchise properties will feature adrenaline-pumping challenges inspired by the iconic Roadies show. With its dedicated efforts and extensive marketing, the company envisions exponential growth with this property. Following the launch in Ahmedabad, Roadies Rostel sets its sights on opening similar staycations in Bengaluru, Shimla, Manali, Kasauli, and Goa.