Royal Enfield and Levi's have collaborated to launch a new capsule collection of jeans and jackets. This new exclusive line comprises jeans and jackets made from Cordura denim with a high abrasion resistance that is built to last. It is created to be used by both riders and can also be utilized as everyday wear for those “riders at heart”.
The collection also features a wide range of graphic t-shirts, with designs developed by a multi-disciplinary artist, Toria James, working under the guise of "Stay Outside".
Sanjeev Mohanty, MD, South Asia & MENA, Levi Strauss & Co, said, “Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi's and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special.”
Puneet Sood, Head, Apparel Business, Royal Enfield, stated, “Royal Enfield has a longstanding commitment of providing a 'pure motorcycling' experience to everyone in love with the motorcycling way of life, and this goes beyond the legendary motorcycles. We're delighted to be collaborating with a fellow iconic brand, Levi's. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit.”
“Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi's with its expertise in denim and apparel; this collection is a perfect blend of comfort, style, and safety. Also, it is a celebration of all the countless memories, endless journeys, and adventurous times that the two brands have been a part of for the riders both on and off the saddle,” he added.
Royal Enfield x Levi's line will be available for purchase at select Levi's stores and on the Levi's India website, and also available at the online Royal Enfield store, and at select Royal Enfield stores.