Royal Stag Boombox Unveils Unique Blend of Melody and Hip Hop in Latest Original Track

In collaboration with Viacom18, the Royal Stag Boombox is poised to unveil an entirely new musical genre that merges the soulful essence of Bollywood melodies with the urban energy of hip-hop, crafting the distinct sound of the modern generation. Recognizing the profound emotional impact of music across generations, Seagram's Royal Stag considers it a pivotal element of its ethos. With the younger demographic displaying a penchant for exploring novel musical forms, this initiative aligns with the spirit of 'Living it Large.' Having captivated music enthusiasts in Manipal, Bhubaneshwar, Pune, Indore, and Dehradun with innovative live experiences, the Royal Stag Boombox is embarking on the next chapter, introducing four original music tracks.

The latest release, titled 'Mohabbat,' is the third track in the series of Melody x Hip Hop compositions, characterized by the unique phygital format of the Royal Stag Boombox. This song brings together the musical genius of Amit Trivedi and the vibrant rap prowess of SlowCheeta. In "Mohabbat," Amit Trivedi assumes the role of a love guru, encouraging the hesitant fresher, SlowCheeta, to unabashedly express his feelings. The track beautifully amalgamates Desi melodies with Hip Hop rhythms, portraying the intricate journey of falling in love.

Rapper SlowCheeta expressed, "Royal Stag Boombox provides an incredible platform for artists like us to collaborate and showcase our creativity. The opportunity to collaborate with an icon like Amit Trivedi and create something as special as this track is truly invaluable. This experience will remain cherished for a long time."

Renowned music composer and singer Amit Trivedi shared, "Creating 'Mohabbat' with SlowCheeta was an immensely enjoyable process. This song captures the delightful essence of Bollywood music infused with the dynamic energy of rap. Royal Stag Boombox is playing a commendable role in introducing fresh, innovative sounds to the audience."

Incorporating both Bollywood melodies, which are an integral part of the youth's cultural backdrop, and the surging popularity of contemporary hip-hop, the Royal Stag Boombox seeks to ignite the imagination of today's generation. The initiative bridges the gap between inherited musical influences and the genre that resonates most with them. The new track, "Mohabbat," is available on YouTube, social media platforms, and major audio streaming services. Music remains an essential passion for Seagram's Royal Stag, and this initiative aligns with the evolving musical preferences of the youth.