Samsāra Unveils ‘Vale of Paradise’: A Premium Gin Crafted with Kashmiri Botanicals

Spaceman Spirits Lab Private Limited (SSLPL), the creator of the premium Indian craft gin Samsāra, proudly announces the launch of ‘Vale of Paradise,’ a new premium handcrafted gin offering within the Samsāra portfolio. This latest variant, part of the New World Experiment series by Spaceman Spirits Lab, has been meticulously crafted using botanicals sourced from the breathtaking Kashmir Valley.

The New World Experiment series, initiated by Spaceman Spirits Lab, is dedicated to unearthing lesser-known stories from diverse corners of India and presenting them to discerning and adventurous consumers. In pursuit of this innovation, the company introduces ‘Vale of Paradise,’ a premium crafted gin inspired by the unparalleled beauty and natural terroir of the pristine Kashmir Valley.

Aditya Aggarwal, Founder and Managing Director of Spaceman Spirits Lab Private Limited said “The Samsāra brand seeks to celebrate the innate human passions for curiosity, wanderlust, and self-expression. 'Vale of Paradise' embodies this vision and offers a multi-sensory, immersive, and personalized experience to gin enthusiasts in India and around the world.”

Samsāra Gin’s ‘Vale of Paradise’ has been meticulously distilled using eleven signature botanicals, including Himalayan Juniper Berries, Hemp Seeds, Vetiver Grass, Rose Petals, Cardamom, Cubeb Berries, Coriander, Angelica, Orris, Cassia, and Secret Citrus. Following this process, the gin undergoes a second distillation with local Kashmiri Kahwa and Saffron Ribbons.

Aggarwal added, “Similar to our other offerings, this new variant aligns with our commitment to provide and showcase 'Made in India' experiences and products curated 'For the World'."

The initial phase of the launch will make Samsāra gin’s ‘Vale of Paradise’ available in Goa, followed by other prominent markets.

Within the New World Experiment series, the company had previously introduced ‘The City of Pink,’ India's first Pink Gin, which received acclaim, solidifying Samsāra as one of India's fastest-growing craft gin brands.

Notably, Tilaknagar Industries Limited, a leading Indian-made foreign Liquor manufacturer and one of India's largest premium brandy producers, acquired a 10 percent stake in Spaceman Spirits Lab Private Limited (SSLPL) for Rs 9.75 crore.

Spaceman Spirits Lab Private Limited (SSLPL) was established in June 2020 and is dedicated to creating and marketing craft alcohol brands. It made its entry into India's premium gin market in October 2020 with the Indian craft gin brand, Samsāra.