Samsung Electronics Collabs with Prime Video for 'The Lord of the Rings'

Samsung Electronics Co. Ltd., the world's leading TV manufacturer for 16 consecutive years, has collaborated with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. In New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 – its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung's landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. 

Simon Sung, Executive VP and Head of the Sales and Marketing Team of the Visual Display Business at Samsung Electronics said, “Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers. For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

Andrew Bennett, VP of Global Device Partnerships at Prime Video stated, “When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit. Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can't wait for audiences to experience.”