Short Video App Rizzle enters into music licensing deal with Aditya Music

Hyderabad-based Rizzle App, the best original short video platform, has announced exclusive music licensing partnership with Aditya Music, a leading South Indian music company with the largest library of Tollywood songs. The vertical video content app will now have an entire catalog of licensed music from Aditya Music for all the creators.

With over 10 million users on the app creating original, entertaining videos daily, the deal between Rizzle and Aditya Music will foster better engagement and also help the creators complement their videos with popular regional songs. Rizzle has also been making rounds on the internet for its episodic, short vertical web series content that spells creativity.

Lakshminath Dondeti, Co-Founder, Rizzle, said, "Rizzle's affiliation with Aditya Music opens up new avenues for our creators. With a wide range of licensed music tracks to choose from, the creative space is bound to become more varied and wonderful. We're thrilled at the prospect of this partnership, and I can say with great conviction that this is the start of something amazing."

Aditya Music has been collaborating with the biggest production houses from the industry and has worked with artists including Allu Arjun, Mahesh Babu, Pooja Hedge, Pavan Kalyan, and the likes with crazy fandom across the globe. Their legacy in the music industry is 40 years strong and with this exclusive deal, it’s only going to become better.

Aditya Gupta, Director of Aditya Music, stated, "We are delighted to partner with Rizzle App. This will enable & provide a legal & branded platform for the creators, music lovers, fans to showcase their talent. Tollywood (the Telugu film industry) is the second biggest film industry in India after Bollywood with the highest number of film releases, studios, theatres, actors & most importantly the Super Stars. Everyone is aware of the super crazy and huge fandom of Stars in this Industry."

With Aditya Music onboard, the brand aims to increase the diversity quotient on the app by making video creation more fun and accessible for creators from the southern part of the country. In addition to Aditya Music, Rizzle recently announced a global deal with Soundstripe, a US-based music licensing company, integrating the complete catalog of royalty-free English music.