So Yummy and bella Collab to Unleash Simplified Kitchen Products for Time-Strapped Food Enthusiasts

Digital food content publisher, So Yummy, and consumer kitchenware brand, bella, have joined forces to introduce a national collection of kitchen products tailored for food hack enthusiasts seeking efficient solutions for their hectic schedules. 

"So Yummy by bella" reinforces So Yummy's mission to inspire individuals to thrive in the kitchen without compromising their time, energy, and budget. The collaboration aims to provide simplified products and content at an accessible price point, exclusively available at Target.com and in over 1,500 Target stores.

Boasting a massive online presence with over 63 million followers across social platforms and 170 million monthly video views, So Yummy has become a go-to source for ideas, tips, tricks, and inspiration in the culinary realm. In partnership with kitchen electric experts at bella, the collaboration offers everyone access to simplified kitchen appliances, addressing the evolving needs of modern consumers.

Shae Hong, Founder and CEO of Made By Gather, bella’s parent company, expressed, “The So Yummy team are kitchen hack masters who have inspired millions to be more creative in the kitchen. And they know firsthand what kitchen appliances families want to bring their creations to life.”

Sharon Rechter, Co-Founder and President of So Yummy said, “At So Yummy, we’ve played with every air fryer on the market... We wanted to simplify it for you. One size and one button, but endless possibilities.”

The newly introduced products come with access to over 100 recipes, showcasing the versatility of each item. For instance, the mini juicer can be used to make Creamy Pink Limeade, while the rice cooker can whip up carrot cake oatmeal. "So Yummy by bella" aims to unlock significant potential for Target by bridging the gap between in-store and digital experiences through innovative products that cater to the needs of time-conscious consumers.